The Abyss ICO is set to start shortly, with this token sale already published in many popular media outlets and receiving good reviews it looks like it may sell out quickly.
check out their website here

What is The Abyss?

They're planning on creating a new decentralized platform aimed at developers and gamers.
Even though they are not the first cryptocurrency providers for gamers and developers, the fact that they are also delving into this market with The Abyss should not then put you off trying to understand more about the opportunity. After all, the gaming market is now one of the biggest in the world, so there will certainly be more than enough room for a number of different digital currencies to exist with one another, after reading their whitepaper it's clear that they also plan to offer a few key advantages over their blockchain based competitors.

Primarily, it is a gaming platform that has a very real focus on being able to distribute both free games as well as MMO games. Their aim is to simplify the entire process of sharing information and data while also offering developers and gamers the opportunity to earn income via a series of referrals to the platform.

At the same time, they also note that developers can then use the platform to market themselves with this vastly reducing the costs that are often associated with this part of their business. Of course, you are also looking at the target market already being placed in front of you, so the possibilities are rather extensive.

Furthermore, they state that they also provide a motivational program for developers and gamers.

The Technical Aspect of The Abyss.

The first thing to know from a technical perspective is that their platform is built entirely on Ethereum, many of the recent ICOs are now taking this route with it being much simpler than creating their own blockchain, this allows them to solely concentrate on the features of their platform.
Immediately, you then know that this is something that can be trusted from a security and reliability point of view and their token is also an ERC20 token which allows you to use any Ethereum based wallet such as popular solutions like MyEtherWallet.

They intend to allow gamers to monetize their in-game footage and content, which is in itself a huge market that they could potentially tap into. Of course, that is also where the cryptocurrency comes into play on the blockchain with transactions being made in order to gain access to the footage or as a reward.

It should be noted that the company is also planning on burning 33.3% of all tokens that is actually brought into the platform via advertisers. This will help to push the price of the initial tokens higher than before. Also, it is anticipated that through time that the number of tokens that are in circulation will potentially drop to half the number that has been created prior to the ICO.

Overall, the platform is your typical gaming platform, and the technical side of things in relation to the blockchain are simple and straightforward. An individual has content, another individual wishes to gain access, the trade is made on the blockchain with the creator getting tokens and the other individual the content. Nothing could be easier than this.

How big is the market?

Last year the video game market surpassed a revenue of $100 billion for the first time, in their whitepaper they state that this is expected to grow further to reach over $160 billion by just the year 2020.
MMO games accounted for a large and growing portion of this revenue which is one of the key areas that the new platform is hoping to target.

Problems with the current market

As with all fast growing industries there's certain problems that exist that the new platform is hoping to improve upon:

• Many of the current popular platforms are slow to reply and help developers on their platform.
• Advertising on the platforms can be too expensive for it to be economical which means that developers often have to spend large amounts of their own funds to advertise with no guarantee that they'll ever make a profit.
• Most of the motivational programs for users offer them little.

The Advantages of The Abyss.

There are a number of clear advantages of using this new platform, but then the advantages only apply if you are involved in the gaming industry. However, millions love getting involved in this, so there should be enough possibilities that will allow this cryptocurrency to become a mainstay in this part of the industry.

Their referral system is going to be very useful for the company and offering rewards as motivation to gamers will also play into how they generally like to approach their footage or content.

The platform itself is not complex, and that is going to allow individuals to focus more on their gaming and just keeping track of how much money they have made. Complicating matters when there is really no need to do so will only make matters worse.

Token Utility

Payments will initially be in either fiat or the new Abyss token. The platform will offer many advantages to those who use the token instead of fiat currency, some of these are listed below:

• The cost will be lower if paying with token.
• Payments to developer will be processed automatically.
• All rewards from the referral and motivational programs will be distributed with the new token.
• Payment for content creation will be paid with the token.
• When users pay on the platform they'll be given a discount if using the new token.

Attracting new players and developers

As with any new project attracting new players at the start is one of the hardest things to do. One of the advantages that I believe they have is that their should be some overlap with those interested in cryptocurrency and those interested in gaming with it being a similar demographic.
One of the mains ways that the platform hopes to attract new users is with a multilevel referral program. In their whitepaper they state that they plan to allocate 1/3 of their net revenue to the referral program. The program will pay 4$ on the first level, 2% on the second and third and 1% on the forth and fifth levels.
This means that both developers and ordinary users will be rewarded for anyone that they bring on to the platform.

They also plan to offer a motivational program which will be paid for with the funds from any broken referral chains and their reserve.
They plan to offer 60% for game achievements, 25% for masternodes and 15% for content creation.

The team

The team behind the platform have a lot of experience in the industry as it's being developed by Destiny Games who's the biggest video game developer in Russia. The founder of the project is Konstantin Boyko-Romanovsky who previously founded Destiny Games and also has experience investing in other cryptocurrencies.

The Financial Aspect and the ICO.

If we now turn to the financial side of things including the ICO, then we see that the creators have set a soft cap of $6 million and a hard cap of $60 million. They accept both ETH and BTB when it comes to a cryptocurrency for the ICO and the price per token has been set at 1ABYSS equating to $0.24.

It should be noted that they have also stated that there is a minimum investment of 0.1ETH in order to take part in the ICO but they have the normal bonuses in relation to your purchase, but this decreases after a set number of days.

In total, 609,500,000 tokens are going to be produced, with this making up 60% of the total number of tokens that will be made available during the ICO. Overall, they are looking at over 1.1 billion tokens being produced. However, no new tokens will be produced once the ICO is over and they will burn those that have not sold in order to then provide the cap for the cryptocurrency.
The token sale is set to start within the next few days after the KYC approval has been completed.
Sign up here to complete KYC

Overall Conclusion About The Abyss and the ICO.

A cryptocurrency with a gaming platform is not new, but this team appear to have worked out an effective referral system to allow gamers and developers to earn from their actions. This in itself could prove to be a useful way to promote the cryptocurrency especially when those individuals that are involved in this industry are generally aware of the way in which a digital currency is going to work.

The most important thing for this company is in being able to get enough gamers and developers to sign up to their platform, but then the ICO may very well help them to achieve their initial aims. Keeping them on there will require marketing and business planning with those referrals being delivered in a timely manner.

If you believe in the gaming industry, and are aware of just how huge it is, then this could very well be an ICO that interests you. Even if you are not able to fully understand the appeal of online gaming, the fact that there are indeed millions of individuals taking part does give this digital currency some hope. Whether it is able to get a foothold in a tough market is going to depend on how innovative they are at the outset, but if they can get that right then this cryptocurrency will be able to build its reputation as well as increase its value.
Check out further details on their website.
Their Website
Telegram group: https://t.me/theabyss
Twitter: https://twitter.com/theabyss?lang=en