What is Patron?
Patron is a tool that allows companies of different types to achieve a full optimization of their marketing in social networks, acting as a bridge between an infuencer and the company in question. An influencer is that person who can motivate certain behaviors or attitudes in a group of people called "Followers" who do nothing but be aware of the activities in the influencers networks. Patron is in charge of linking companies with an influencer that is in the market or has the most suitable followers to offer their products, that is, to properly manage their advertising and thus maximize sales opportunities.
This is of vital importance, since, in this way it ensures that the product goes to the desired market and is a safer way to take advantage of network marketing; During this process both parties benefit (Influencer and company)
How do you manage to match Companies with influencers?
Patron, has a division based on its characteristics for influencers so that companies can contact the most indicated quickly and easily. This division takes into account the number of followers that the influencer has, his regularity of activity and his reputation.
What benefits does Patron use?
As mentioned above, optimizing the advertising of products, however, there are some benefits that apply to other parties involved in this process. To know these benefits, first of all, the parties involved in Patron must be clear.
Companies or sponsors are those whose purpose is to offer your product ideally, directly and to the people indicated. They benefit mainly in that they can avoid wasting their time betting on influencers that will not ensure or increase sales as expected. Partly because of being influencers that have nothing to do with your product
The influencers are those who are responsible for carrying out the advertising agreed with the companies that contact him or her. Through established contracts you can get good sums of money failing to receive part or samples of which will be offered.
And finally, the followers are those who are aware of the activities of certain people who consider their interest. Thanks to Patron you can find a product offer based on your tastes in a more direct way.
Use of Patron:
Richard has a YouTube channel where he talks and advises about football, making a monetary effort to get as much as anyone else new material for his reviews about them. With time and constant work he obtains a significant number of followers, approximately 3 million followers; with this a relatively new company in the boot industry for this sport, contact him to reach an advertising agreement. The company offers new boots with lighter, cheaper and excellent quality materials, as part of the agreement they send Richard each pair of new boots to try and his sincere opinion knowing that what they offer will not give bad reviews.
Thanks to this agreement, the brand receives advertising at a good price and addressed to the group of potential buyers. Richard benefits from new material to increase his figures and obtain new contracts.
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