It's rare to see many luxury brands work together!
web3 made it happen 😉
The Aura Blockchain Consortium was created in April 2021 by LVMH, Prada Group and Cartier later joined by OTB, Richemont
& Mercedes-Benz AG 📲
The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format 👀
That is promoting the use of a single global blockchain solution open to luxury brands of all sectors worldwide 🏆
Prada Group is already rolling this out in their products: https://www.linkedin.com/posts/itscharann_digital-blockchain-sustainability-activity-6962708837350993920-p0AE?utm_source=linkedin_share&utm_medium=member_desktop_web
Yay more Crypto! So much more than money.
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