As you are aware of or can be obtained immediately in STEEM blockchain, there you will be able to create tokens like Ethereum or Bitshares.
The news was released today, me and several other elect people have known this for some time.
The whitepaper is long, like 50 pages so i will give you tldr.
Services that use "upvotes" or "likes" will be able to have their tokens that work with upvotes here. So if some big sites decide to pay users for comments, sounds or anything automatically, from now on they will be able to do that. Their users do not even know what the STEEM is under the token they get. In this way the company will become a kind of white label of their token by using blockchain STEEMs.
People and companies will be able to make ICO. STEEM has two advantages - zero cost and super fast transactions. Ethereum or Bitshares have it. So in the future people will be able to make ICO as a STEEM token that will be fast and cheap for everyone.
The market is already reacting to the news but I'm not sure if everyone understands the implications.