Barriers in Online Video Content License Agreement

in crypto •  6 years ago 

Introduction:

With the growing population, digital video content creation industry is exceeding all previous records of revenue over the past few years. This content industry is exploited for several opportunities like digital marketing and such and due to its reach to the general people, many businesses are considering this as a very hot commodity in the present market.

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And in becoming over a 100 Billion dollar industry, it is also associated with different kinds of complexities which needs to be intended to. Welt der Wunder TV is planning to resolve these issues with the Micro Lincensing Coin(MILC) associated with the blockchain technology.

Problems with content licensing:

One of the major issues with online video content creation is the proper licensing system associated with the process and many complications including flexibility currently at place are hampering the growth of the industry.

A licence is considered as an agreement between a content’s copyright owner and another specified user. The licence describes in details about the the exception of individual legal proprietorship for the projected use of the video. The licence can be either exclusive or it can non-exclusive also.

In the era of digital telecommunication and entertainment where everyone are entitled to produce and distribute media contents, the rules of arrangement between the media industry and individuals content creation bodies can seem to be quite confusing and might baffle many who want to create and market their contents. From generating high class TV shows to making your private home videos featured and published on the web, there are certain rules of media ownership and certain guidelines about the things that you are allowed to do and are not allowed to do.

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One of the problem is that video contents spread around the globe and it is considered as a global commodity. But the licensing issues in different countries are different from each other and this causes complications in different areas of the world. As there are many standards on which upon the legal systems are based upon, absence of a unified standardization process is causing several gridlocks.

The licensing of video is far more complex than that of music licensing. The usage of rights of the video content are required to be specified neatly and precisely in order to fully monetize the contents. Usage agreements define whether a clip is intended to be used for commercial purposes or for editorial projects only.

What the MILC application has to offer:

Welt der Wunder tv, a recognized brand in sourcing and distributing of video contents has set its sight to find a solution to these licensing issues with the help of a more transparent and user friendly blockchain technology and through the distribution of MILC token can be the step to the right direction.

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