It has been discovered that digital marketing and advertising is not an exact science at least not in the way in which it is practiced today. This has also raised some issues.
Some of the issues include billing malpractices, questionable metrics and also bot fraud. These issues have combined to make the digital marketing environment not very conducive for the participants.
The value of the spending on digital advertising has been with the advancement of technology. The global spending on digital advertising is expected to exceed $84 billion (U.S. dollar) by the end of 2018.
There are, however, problems which are affecting the growth of digital marketing globally. Problems such as high transaction fees in multiple currencies and the high fees which are charged by social media managers among others contribute to stifling the growth of digital marketing.
The Krios Platform
Krios is out to address the problems of marketing in a digital world. The Krios platform is a decentralized platform based on the blockchain technology to function as a decentralized affiliate marketing network and campaign management platform.
The platform is positioning itself to disrupt the digital advertising world by becoming the one-stop for all needs marketing for businesses and advertisers. Krios has developed a system to match advertisers and endorsers on its network.
Participants on the Platform
The participants who are expected on the Krios platform include; marketing managers, advertisement managers, content managers, copywriters, influencers, social media managers, marketing analysts, and vloggers.
The KriosCoin
The KriosCoin is the utility token of the Krios platform with the symbol KRI which would be used for completing transactions on the platform. KriosCoin is an ERC20 Ethereum standard token and is also available to be traded on digital exchanges.
The Krios Development Roadmap
The roadmap for the development of Krios started in Q4 2017 with the development of the Krios MVP. The private pre-sale of the KriosCoin also began in this quarter.
The project began Q1 2018 with the initial token offering of the KriosCoin. The initial token sale of the KriosCoin also ended in the same quarter.
By 2018 ending, the user base and endorsement base of Krios will be heavily worked on to increase its growth. In a nutshell, it will grant several different levels of affiliation and endorsement options for the platform. By the end of the second quarter of 2019, it is expected that the Krios user rating would have been implemented leading to the end of the initial roadmap.
The Krios Team
The brains behind Krios have assembled a formidable and wide-reaching team comprising people of different nationalities. Krios has an executive team comprising the Chief Executive Officer (CEO) Chris Quinlan, the COO Jasminna Livadaru and the CMO Paul Holland.
Other notable team members include Emal Safi who is the Europe Team Development Team Manager, Mason Ali Head – Research and Development, Kyle Austin, Business Growth Advisor, and the Blockchain Advisor.
Conclusion
In the age of digital technology, Krios has developed a solution to the problems of the digital advertising industry. Also, leveraging the blockchain technology and Ethereum smart contract Krios would be offering the transparency and innovation of its platform to businesses and enterprises of all sizes who desire to grow their sales through effective social media and digital marketing.
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Author - Coltpython
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