Overview
As people's lives are getting busier, they are turning towards technology to make their day to day tasks easier. Online grocery shopping being one of them was $98 billion in 2015 and according to IDG, it is poised to grow to $290 billion in 2020.
Even though convenience is key, cheaper prices can have a huge impact on where and how the consumer shops.
Enter INS ecosystem!
They are creating an ecosystem where suppliers can sell their product directly to the consumer. They want to cut off the middle man, the retailer, who has a markup range of 30% to 50%. This can mean that these savings can be passed onto the consumer.
Consumers can buy products from the platform using Fiat (2-3% card fees), BTC & ETH ( transaction fees) and you guessed it, leads us to the INS token which has virtually no transaction fee. The other payment methods have limited access to loyalty rewards whereas INS holders will be rewarded in full.
That leads us to price and potential price of token!
Currently, a token will cost you $1.29 (22/03/2018 21:37 GMT). When the token was made available for trading, the price was at $4.97 on Jan 12, 2018, quickly rising to $10.93 by 15th Jan 2018. Since then BTC fell and so did this token along with other alt coins. Right now you can buy the token at some discounted prices.
So the potential...
I do believe that if BTC hadn't dropped, this token would have rapidly increased in price. And here are some of the reasons why.
- Huge interest from major brands such as Reckitt Benckiser
- Pioneers in this industry using blockchain
- Price saving for consumer and convenience
- Suppliers don't have to deal with retailer bureaucracy
- Supplier can reward consumers directly rather than paying for retailer promotions, thereby guaranteeing consumer loyalty.
If they actually manage to pull this off, this will revolutionise the grocery retail industry.
Now, imagine that they manage to pull it off and acquire 1% of the potential grocery market in 2020. That would be $2.9 billion. Now, let's say that their total supply of 50m tokens has been released. That would still put a token at $58 which is nearly 45 times the current value. Also, bear in mind that the suppliers themselves will have to store some of the token themselves to reward the consumers.
Alternatively let's say that they didn't manage to pull this off. Since they have given valid arguments, has interest from major suppliers, listed on major exchanges and hasn't been hyped much, when the hype does actually come, the forecast of $58 could be easily achieved.
Either way I have invested in this token (and no this isn't a paid promotion) as I believe it can provide me a good return on my investment.
Please feel free to share your thoughts on this.
Please do not take this as financial advise. Just my opinion. Do your own research before you do any sort of investment. This is just my analysis of the potential of the token and I could be wrong.