You are right. But the problem is. Everyone is all over Blockchain. A lot of companies from JP Morgan to IBM have already started to invest in Blockchain. And you coming from business background would know that you can't just change your tech overnight. Because it comes with a certain cost. You have to train your stuff, overhaul your infrastructure and it takes years. It took a decade for JP Morgan and all those giants to recognize that actually Blockchain can be a reality.

When I said that IOTA is the future, I didn't say it because there's just cost involved but the technology itself is yet to be tested. Great companies like Bosch, Cisco, Innogy, Microsoft, Canonical/Unbuntu SAP, UBS are looking into the Tangle tech. But it has problems such as security vulnerabilities, transaction confirmation, seed generation, double spend issue, wallet issues, accessibility.

I like the what the Stratis CEO Chris Trew Said;

We have top experts working on it, cause the idea is that when we release it, we want to be certain to have our developers on board with it, considering all the implications and complications of developing new tech, that the milestones and the expectations will be realistic, and that are not going to change (as much) midway. Also we have to balance not revealing too much of our business strategies, and finally we have to show this data in a professional manner. Source

Which is why I said;

Let IOTA test the Waters.