Seems based on what I know about Ripple is that the tech can be used irrespective of the actual tokens, therefore not really providing upward pressure on the price. Also it seems caked in lots of founder drama, so I'm going to keep my distance:

Read this entertaining piece on steemit for more: https://steemit.com/ripple/@olyup/fck-you-money-the-rise-and-fall-of-xrp