Nucleus Vision: A Blockchain & a Real Time Sensor Technology

This technology was found in Harvard University in 2014; Nucleus vision is primarily an IoT and a blockchain based technology with a contactless identification system with the use of nCash cryptocurrency as a mode of payment for transactions across a retail ecosystem. It is a technology solution (end-to-end) that allows the provision and capturing of data that are previously un-accessed to retailers in this ecosystem and other businesses such as ‘brick and mortar businesses’ through its known proprietary blockchain and in-built real time sensor technology.

Currently, Nucleus has about 19 ‘ION Sensors’ which has been known to be deployed into 10 functioning retail establishments which supports an indispensable data network for certain unique visitor Identities and corresponding user data. It is important to know that the proprietary IoT sensor technology does not necessarily depend on Wi-Fi Bluetooth, RFID or even certain biometric patterns such as facial recognition technologies to begin operation.

The sole purpose of the invention of this technology i.e. Nucleus Vision, is to bridge the gap between the online and offline retail world in which they act as intermediaries between the two (2) economic phase. The venture of the establishment is solely backed up by several world-known investors such as Tim Draper, Reliance Capital etc. One important thing to know about this establishment is that Telecommunications is very vital for the functioning of this technology, therefore, Reliance Communications, Vodafone, Idea Cellular are brought to the platform as partners.

As earlier explained, the main focus of this establishment is towards the retail sector, hence the Nucleus platform has variety of applications in various markets. The under-listed are considered to be areas where its application can be effective for an appreciation in value. They are sub-divided into phases (three) namely;

• Retail Sector (Phase 1)

  
  Physical store and an integrated digital retail service or channel is considered to be a modern way for a successful retail venture in which execution of a broad omni-channel retail strategy is being made possible. In this sector, Nucleus’ IOT does enable all retail brands all over the world to build and execute a customer-focused shopping experience that balances both data from in-person and online channels simultaneously. One special feature of Nucleus platform is the shifting the power of data control and monetization to customers enabling a control of their own data and the power to monetize it. Due to this effect, Nucleus has been recognized to bring forth the largest and widest application of decentralization and cryptocurrency the world has seen till date. There are several giant corporations out there that has locally monetized customer’s data for their own benefit and have given a kind of privilege for the power of control over such data. The nCash token is the currency for this data exchange so as to compensate data providers and also to graciously reward customers for sharing their data. This obviously is decentralization in its open, truest and strongest form.

• Physical Security (Phase 2)

  
  For an open chance for continuous opportunities in coming years, IoT has infiltrated residential and industrial security systems. As a matter of fact, recently, the industry is seriously lacking a comprehensive and detailed solution that is essential for privacy and it is believed that the Nucleus platform has what it takes to tackle this problem and curb its effect effectively. The Nucleus’ IOT smart sensors have the privilege of becoming an indispensable component of an extensive residential, commercial and industrial security system just by identifying potential threats, foreign bodies, intruders and securely transmitting this data to concerned authorities over the blockchain network. It is important to know that this information can be utilized both in real time security as well as after an incident. One, where unexpected persons can be monitored and the other where IoT sensors can be used as identity trackers respectively. nCash Tokens can be used to make micro-payments in which data transfer across various involved parties and sensors are made possible. In summary, a secure, independent, trustless ecosystem and a permission-less exchange of data over blockchain can be made possible by the Nucleus platform so as to make a safer and a better world for everyone.

• A Smart Nucleus Powered World (Phase 3)

  
  Following the above mentioned i.e. retail sector and physical security industries, focus is also placed on the connection of the world through an ecosystem of interconnected IoT devices. Further innovations such as Nucleus Cars, Nucleus Air, Nucleus City, Nucleus Health, Nucleus Agri etc. are being put into consideration. There is a belief it has some roles to play in terms of applications in these sectors.

How the Nucleus works

The key parties in the Nucleus ecosystem; Phase 1 can be categorized as follows;

• Brick and Mortar retailers
• Shopping Customers
• Various other merchants in possession of customer data, such as banks, telecommunications, online portals etc.

A new technology has been built as a solution for brick-and-mortar retailers which enables collection of a real-time data from their numerous customers and provide necessary offers based on information from the data. The platform uses a blockchain and sensory technology and intelligent analytics which is being created to generate human loyalty. A possible personal relationship of customer’s experience is being created for the provision of greater customer satisfaction.

The sensor technology is very different and unique which offers a seamless coverage to all walk-in customer in which customer data collected are being retained on the blockchain. This technology makes sure personalized offers and promotions are made in real-time which guarantees a 75% service for shoppers which would make sure in-store products are being bought.

Technology Overview

Nucleus is composed of various technology layers in which altogether, it powers the next generation platform. It is a function of 4 major components namely; ION, ORBIT, NEURON & nCASH.

• ION Sensor: The network can easily and uniquely identify sounds, temperature, pressure, motion, acceleration within the vicinity of the sensor. This ION sensor helps retailers to capture new data on brick-and-mortar customers.
• Orbit Blockchain This is mainly the foundation of all customer identities, data and nCash tokens which flow meticulously between involved parties.
• Neuron Layer: This is the intelligence unit which forms state-of-the art analytics that balances the strength of deep learning, blockchain and IoT.
• nCash Token: This is decentralized cryptocurrency of the Nucleus ecosystem which is used for various transactions.

The nCash Token

The nCash Token is the credited cryptocurrency which allows transactions to be made possible across the Nucleus ecosystem. There is variety in the nature of transactions, especially from reward points and then to pure play currency as information is exchanged between players on the platform. NCash is known to be a non-mineable cryptocurrency with a supply cap of about 10 billion tokens that is mainly based on the Ethereum blockchain. The role of nCash Tokens in the ecosystem include; 1. Data exchange (to both retailers and customers) and 2. Loyalty and rewards programs.

There is a private pre-sale that will be available only to accredited investors (1000 ETH min). Sale expected in Q1, 2018

Ticker : NCASH
Token type : ERC20
Fundraising Goal : 57,600,000 USD (125,000 ETH)
Total Tokens : 10,000,000,000

Subscribe here and stay updated on the upcoming token sale.

Components of Nucleus Solution

The following are important component of Nucleus’s solution;

• A unique user ID ecosystem which is powered by a proprietary IoT sensor technology that immediately identifies any customer that walks into any offline retail store.
• A more secure and private blockchain-based user data storage mechanism which ensures a great level of security.
• An AI-powered intelligence engine which helps in creating a relatively known “value-score” for every customer in correspondence with the retailer. This can be done by mapping out the shopping history and preferences of such identified customer and also providing relevant and bonus deals to the customer.
• Data exchange mechanism between retailers, brands and customers.
• A universally acceptable currency i.e. cryptocurrency; nCash which can be used across every Nucleus’s partner stores.

Benefits of this Platform to Both Retailers & Customers

• Retailers

1. Customers are being rewarded by stores by sending them few nCash tokens for walking in to the store.
2. Customers are provided with personalized in-store recommendations and promotions by retailers
3. Store offers a type of discounts or coupons in form of nCash Tokens which are often sent into the customer’s wallet.
4. Customers are also rewarded with loyalty points in form of nCash Tokens due to frequency of their visits.

• Customers

1. An enhanced customer experience has an effect of adding more people to the circle i.e. visit to the Nucleus-powered retail stores
2. More users are encouraged to join the platform as a result of the personalized recommendations (real-time) and discounts.
3. There is assurance of safety data keep while personal information is being exchanged between two parties.

Process Flow (Step-wise)

The following is the description of how the cycle flows;

1. Customer walks into the store.
2. ION sensor recognizes customer’s phone ID.
3. Customer’s phone ID is sent to Nucleus by the ION sensor.
4. A text message is sent by the Nucleus to the customer offering nCash.
5. As a result of opting-in, nCash is credited into customer’s account.
6. Customer’s ID is transferred to the retailer over blockchain securely by the Nucleus.
7. Retailer maps out the customer using its core system and offers new data that can be offered by the Nucleus blockchain network.
8. There are cases where the retailer has no previous shopping history on the customer, the Retailer’s system may automatically request data from Nucleus’s extended partner ecosystem in which is sent to other retailers and participants in this network. NCash Token is provided for any network participant(s) that share the information.
9. If approved, network partners set pre-defined rules for sharing customer data among land non-competitive entities.
10. Network partners may share some nCash for user as incentives in order to share data.
11. Customer receives the request or permission for data sharing across the retail partner network.
12. Customer may authorize the request and receive the nCash for the purpose of authorizing such data and will also receive a portion of the nCash transferred each time their data is being exchanged on the Nucleus retail ecosystem.
13. There is an addition of value to the retailer’s smart Nucleus intelligence system due to the authorization of data done on the retail network
14. A unique score is generated by Nucleus’s Neuron Technology based on customer’s data and this score is a representation of customer’s value to the retailer based on purchase history.
15. The retailer may choose to offer nCash Tokens to the customer based on scores. Such decisions can be made either on entry to the store or browsing around the store or exit/checkout from the store.
16. The nCash tokens can act as a universal loyalty program in which customers can make use of nCash as loyalty reward points across any Nucleus retail network
17. Tokens can be cashed out by customers on crypto exchanges for cash or may want to use them as loyalty reward points anywhere on the Nucleus ecosystem.
18. Lastly, customers can opt-out optionally of an enhanced and personalized shopping experience in conjunction with the right to earn nCash tokens and data from such person will not be shared with any Nucleus retail partners.

The Nucleus Vision Team

Nucleus platform started about four years ago, and ever since then they have been putting so much hard work in generating a 10X improvement which suits customer’s taste and journey at retail store. The crew is an interdisciplinary one with dedicated professionals who are involved in transforming and reshaping retail shopping experiences with use of IoT imbibed with the necessary skills and knowledge necessary for full accomplishment of vision.

Currently, Nucleus has over 40 professionals working at optimum capacity with working experiences in areas such as in telecommunications, engineering, development, research, trading, product design, IoT architecture, data analytics and retail. These professionals are so much dedicated into bringing up sensitive and innovative solutions for tackling problems now and in the future to come which will be in favor of Nucleus’s products and services and the economy in general.

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