Why should you read this?
Carry could be the biggest game changer in offline user data management and brick and mortar rewards industry.
Fact: Offline retail is a $25 trillion industry
Giants like Amazon are already eyeing the huge offline market and the Whole Foods acquisition is the biggest example.
But offline user data is much more unorganized as compared to the online data. This creates major problems:
1. Data Silo Problem : every business has broken data in bits and parts
example of split data in different stores
2. Marketing is inefficient and lacks transparency
Offline stores have to suffer because of inefficient forms of marketing like distributing flyers with no track of customers and ROI
3. Consumer has no control or ownership of data
4. Coupon and point management is a hassle
So many coupons and points are really tough to manage, with no reminders on expiry dates. No unified standard being followed in the industry.
CARRY's SOLUTION
- Provide a platform for merchants to understand their customers and communicate with them
- Enable consumers to control their own payment data and monetize the information
- Offer a new advertising channel that is effective and transparent
The CRE & BT : two tokens of the protocol.
- CRE - "carry", the main token to pay merchants for transactions
- BT - Branded token, stores create this for customers who use carry
Carry Protocol - 4 major elements
in a nutshell
1. On blockchain:
- Tx DB : To store all Offline carry transactions on the blockchain
- Smart Contracts : To regulate the creation, flow and supply of tokens
2. Off blockchain:
- Carry device API : used by POS devices in offline stores
- Carry wallet API : used by wallets of users carrying tokens
Transaction flow diagram
There is much more in detail about the project and how they plan to pull off this multi trillion industry refer to their whitepaper
Why Carry can be the next big thing:
They have an already set distribution channel through partner Spoqa's DODO POINT (customer faced tablet based loyalty point system). They are currently catering to 10,000 offline stores in Korea, so integration with these systems would be a piece of cake of Carry
The team has the best experience in loyalty rewards industry.
Solid backing by investors (likes of ICON)
large section of whitepaper laying a proper blueprint of roadmap and expansion plans
Korea is crypto and pos friendly, so they already are in a set market place.
The above reasons make Carry my top pick and an all star ICO.
Token Metrics is as follows :
They are giving a good 40% chunk to the public.
They are also rightly allocating 25% for marketing and expansion. (they know the tricks of the trade :) )
Links :
Website : www.carryprotocol.io
Twitter : https://twitter.com/carryprotocol
Telegram : https://t.me/carryprotocol
Facebook : https://www.facebook.com/carryprotocol.io/