The world of digital advertisement is indeed very promising since the user of the internet is growing larger every day, as the scope of the internet spans the entire globe. The advertiser indeed sees the world of internet as the great potential to advertise their product, in hopes that their product will reach the global market and thus increasing the sale. The internet is also very friendly to the advertiser since there are so many publishers such as the content creator, website owner or blogger which they want to give the space for the advertiser in return for the sum of money. So many parties have enjoyed this symbiosis for years since the publisher will have the great amount of money, and the advertiser can reach the mass from the follower of the content. This indeed is the pinnacle of the internet advertisement on the internet today.
But that is not all since we have not talked about the bad side of the internet advertisement realm. As many advertiser and publisher inclined to fill the internet with more ads, the ads on the internet seems overflowing and too much. The second issues are, the quality of the ads is very different from one after another since there is not a single standard to standardize the whole internet ads. In result, there are millions of ads which is very intrusive and gave the provocative feedback and comes out very irritating and annoying. The massive amount of ads was also sometimes blocking the content of web and thus hampering the capacity of the user to see the content to the web, which is the very reason why they visit that particular site.
One of the parties which suffer the most is the advertiser itself, which they need to pay to the middleman to ensure that their ads are being shown on the internet. Here are several issues which need to be faced by the advertiser in the internet advertiser.
- Uncertainty
The ads, be it in the offline or online world are uncertain. The number of the sale is not solely determined by the number if the ads which are shown in any media. This makes the ads are much more like a gamble since the more you show the ads, the more likely you get the sale. But on the internet, the gamble is much riskier since the content, and the publisher has their way to show the ads, and therefore the ads can be completely ignored by the internet user. This is very bad for the advertiser since they need to purchase the spot with a great deal of money, but with a very low of trade conclusion. But they still need the internet to show their product, but then they need to accept that their ads might be not shown at all, or skipped by the user. - Too costly
There are a series of the process which the advertiser need to do before they can show their ads. First, they need to contact the middleman or the middle company, in this case, is the person or the platform they use and pay a certain sum of money. And then, they need to pay the owner of the website to buy a spot for their ads, and therefore you can then show the ads in their place. Those activities series has drawn a lot of money, and therefore the price of the goods which need to be placed is too high and almost unreachable for many people. This seems the vicious cycle since the ads need to pay the money for the middleman and the person, but in doing so they need to elevate their price, but in doing so they are reducing the odds of their products being purchased by the people. - The complication in determining ads spot
Since the internet is sprawling with the publisher, and thus the advertiser cannot determine what kind of platform that they need to put their ads on. This difficulty leads to the company hire the marketing staff, or the middleman since the marketing staff will conduct some research to determine the best platform for the company to put the ads. This obviously will lead to the company to raise the price and eventually the people cannot afford the products. This necessity to hire the marketing stuff is based on the fact that the publisher is not integrated and they are working alone so that the marketing staff needs to pinpoint the best content creator and ensuring the huge market behind them so that their advertisement will be shown to many people. - Major hatred by the people
Unfortunately, the world of internet advertisement today is also hated by the people, since they are showing the intrusive and annoying ads to the internet user. This has created some habits of the internet user, in the form of auto close the ads whenever they see the internet ads. This habit is obviously will ruin the ads since no one is willing to see the ads and thus the odds of the product is purchased will be lowered even more. The internet user hates the ads so much, and they don’t even want to see the ads which are being shown online. This is even furthered by so many ads blocker apps which circulates the internet world, and they are very famous by the people to have blocked a ton of ads in the content. The youtube has also provided the skip button so that the user will be able to skip them and then continue to watch the content, and we are sure that majority of the user will be doing so.
Those are not all of the issues since there are so many problems ravaging the internet advertisement, such as the issue of relevancy, security, and cost for the publisher and the advertiser. Those issues need to be faced immediately since they are wreaking havoc the internet and ruining the experience of the internet user by having to deal with the pop ads or the malware which are inherent to the ads. The internet needs to be friendlier, If the advertiser wants to raise the number of sales for their product.
For further information concerning the internet advertisement issue, access the web pages here.
https://www.ubex.com/
https://bitcointalk.org/index.php?topic=3393244.0
Blockchain And The Solution For The Internet Advertisement
The solution is not prohibiting the advertiser on the internet, since so many people, which are the content creator need the advertiser to gain the money for the content they created so that they can produce more work which the people enjoy seeing. The internet advertisement also already helped the people to see their wanted goods and eventually purchase it. The solution needs to be in the form of connecting the right well to the right person, and therefore the solution must come In the form of the bridge. The market needs to be connected so that the goods will be only shown to the right person which they do need such products. The products on the internet are very massive in number, so there has to be a way to filter the goods and also to show the right content for the right person who wants such products.
The solution is already emerged, which is called the ubex. The ubex is the platform of the blockchain; it means it acts as the bridge for the people, as most of the blockchain technology is. The ubex will bridge the person and the products so that they can see the relevant ads and in the equal number, not the massive amount of ads which are currently being shown in so many ads today. The blockchain also decentralized in their very nature, and therefore they can be dispersed and used by many people in the world, without having to deal with so many transactions which will hinder the information processing. The blockchain itself is the solution that is needed by the internet today since it will create the internet world friendlier by both the user and the advertiser alike.
In doing so, the ubex will perform a special task, such as tracking the user behavior and show them the relevant ads. This is by far very different from the scam conducted by the advertisement today, as the track will be friendlier and for the goods of the user itself. Here are several traits of the ubex for the advertiser and the user.
- Tokenization for the user and the publisher
This is what interesting from the blockchain, which is the tokenization scheme for the internet advertiser and the publisher. The publisher wants to get the token, and therefore they want their space in their place to be used by the company. The user also wants the token, so then they are happily seeing the ads on the internet and thus raising the audience of the ads as well. We already know that the more audience the ads have, the larger the odds of the products being purchased by the people. By utilizing the platform, the advertisement will be guaranteed more audience compared to the advertisement in the old fashioned way. The token is worth real money so that the user will be getting money when they see the ads, which are very attractive for them. - Detailed report
When the advertiser put their ads on the internet, they need to track for themselves for the statistic of the ads In any particular websites. This activity is indeed annoying and very hard for the company since the data will be too much for the company to access since there will be so many inputs from any sites in which they put their ads on. By utilizing ubex, the report will be simplified, but still will be delivered as thorough as possible since it is the need of the company to know how many people have watched their ads, and how many people that purchased the goods based on seeing the ads. The report will be submitted by the platform to the advertiser in the mobile app so that the company will have a good time examining the detailed report. - Connecting relevant ads for the people
This is the most annoying ads, for many of the internet user, which is the irrelevant ads for the people to see. The irrelevant ads are a waste of time, and therefore need to be cut down. The company also could not hope that their product is being purchased by the people who don’t want to see any particular ads indeed since they don’t need them. The need of the people must be connected by the right ads so that the person will purchase the ads. The ubex will have the neural network scanner; this scheme will allow the platform to track the need of the people based on their recent online purchases and thus offering the right ads for the people to see. The neural network also will benefit the company since they want to introduce their goods on the right market for sure.
For further information concerning the traits of the platform, access the webpage below.
https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?456
https://www.facebook.com/UbexAl/
Tokenization and the Token Sale
The token sale is the core operation for the platform, as they need to token to become the primary tools for the transaction within the platform. The token itself will be used to purchase the spot ads for the advertiser, and as well as any other minor transaction within the system. The sale itself is just the public sale, unlike any other platform which has their private sale and pre-sale.
The soft cap of the sale is around 4.000 ETH, and the hard cap is around 28.800 ETH, for now, the sale is about to come to an end since they have raised about 21.000 ETH coins. The sale will end on 30th September, and it seems the whole token will be sold before reaching that date, If you do want to purchase the token, you need to spend at least 0.01 ETH, and you better do it now since the token is only a few lefts.
For those who want to join the sale, click here.
https://twitter.com/ubex_ai/
https://t.me/UbexAI