LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.
The platform will give new opportunities for Internet-marketing. The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers.
Besides that, the platform is available for webmasters who want to monetize their web-sites` traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.
The strong theory of advertising
All models display the assumption that the ad is capable of influencing the degree of knowledge change, behavior, trust of the target audience. According to Jones, the explanation of this theory is that advertising can affect a person to buy a product they have never had before. Advertising is also believed to increase the sales of a brand and increase the class level of a brand.
LICERIO platform benefits
Here is a short list of key features of LICERIO platform
Quick advertising campaign development
Reduction of labour and time costs
Ease of use and availability
Global coverage
Operating costs and commission charges reduction
Free marketing tools
Customers acquisition guarantee
Theory of advertising
The consumer pattern in brand purchases is determined by the habits and the opening of promotional messages. Awareness-Trial-Reinforcement framework (ATR) proposed by Ehrenberg. Awareness is needed before someone makes a decision, some people also sometimes choose to try the product first, this may be stimulated by advertising, word of mouth, or personal selling. Reinforcement takes place to maintain awareness and help consumers repeat their piker and behavior patterns, and reinforce the brand in the event of a buying activity.
Cognitive processing
The cognitive process determines how external information is transformed into meaning or thought patterns and how these meanings are combined to shape decisions.
• Product / messages thoughts
Set on the product or its communications. Attention focuses on thoughts relating to message content. There are two types of responses, namely counter-arguments and support-arguments. Counter arguments occur when the message recipient disagrees with the message content.
Source oriented thoughts
If the message source looks suspicious, it is unlikely that the message will be acceptable.
• Advertising execution thoughts
Someone thinks about the quality of an ad and the creativity, tone, and style of advertising, and the result of that judgment is a form of treatment for advertising.
Elaboration likelihood model
The elaboration likelihood model was developed by Petty and Cacioppp in 1983. This model was made to explain how cognitive, persuasion, and attitude change processes occur when different levels of engagement occur. This elaboration refers to the extent to which individuals need to develop and select important information to shape decisions. If an individual has a high level of motivation and is able to process information, then elaboration can be said high, and vice versa.
A cognitive-association model of advertising
Based on the level of elaboration, the buyers can be a problem solver. They can be viewed as active information processors in all product categories. Advertising is a suitable tool and is often an effective way of conveying information about a brand to a person, which will then reconcile his or her understanding of the brand and its associated elements. This information is an internal process and is used to update its brand knowledge.
Triggers, memory and brand associations
Advertising is considered a marketing tool that is used depending on the context in which the message is delivered, product brand, and individual interaction. Advertising messages are generally passed by one's observations. Therefore, a product must be different from other products, by using different and interesting advertising ways to be remembered by consumers.
Advertising characteristics
Ads are important to show new products or products that are different from other products in one category, interesting, and exciting, and personally significant.
Cadbury's flake
Advertising work is done by creating an exciting and fun moment, where the consumer will quote the interesting things and store them in his memory.
Benefits for advertisers
You will have no trouble in starting your advertising campaign - you just need to choose a social network to repost, customize user filtering and create ads. Users will resubmit your brand creatives on social networks and get discounts for items of goods or services that are equivalent to the number of collecting "likes" as a reward for it. When starting a brand the ad campaign determines the number of LCR tokens you want to spend for it; the system will estimate the number of "likes" and views it will get. When the total number of "likes" compiled by the user is the same as that requested by the brand, then the ad will not be sold further displayed.
As soon as the customer arrives to get a discount and finally gets it, his "likes" will end; the system imposes a commission in the range from 1% to 5% to provide customers to the brand and display ads again. If the user has not arrived for service for 20 calendar days from the time of completion of the ad campaign, the "likes" and discounts will expire.
Brands and Customers Interaction
Brand creates an advertising campaign and customers are reposting advertising materials in social networks. Brand has a broader coverage with its advertising materials and guaranteed customers and customers get discounts from the brand equivalent to the number of collected “likes”. In order to provide a discount for its customers, brand should specify the amount of provided services in “LICERIO Ad” mobile application and customer should scan QR-code from brand's device with the help of “LICERIO Client” mobile app. The size of a discount that the customer should get will be indicated by brand's mobile application (brand can adjust the size of a possible maximum discount in its profile). Customer's purchase and name are logged into advertiser's CRM and the number of “likes” that is equivalent to the size of customer's discount expires.
Visit the links below for more information:
Website: https://licerio.org/
Whitpaper: https://licerio.org/docs/whitepaper.pdf
ANN thread: https://bitcointalk.org/index.php?topic=3335672
Twitter : https://twitter.com/LICERIO04353741
Telegram : https://t.me/licerio_en
Authored by Lelvin: https://bitcointalk.org/index.php?action=profile;u=1275173
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