NAU is a platform directly links customers to retailers using blockchain technology to guarantee transparency and reliability. The platform enables every user to be an affiliate to any retailer, in return the user gets rewarded by the retailers for bringing sales to the latter. NAU has already set up local offices in Germany, Philippines, Colombia, Russia and Ukraine and started signing up retailers for initial stage of platform deployment.

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Vision and Concept

NAU implements SoLoMo approach in their platform. SoLoMo means the combination of social, local and mobile marketing to achieve the best results in matching local businesses with their consumers.

Source

NAU creates a platform where retailers and their customers connect directly through special offers. The retailer pay a reward for getting new customers and that this reward goes to someone who have referred these customers. NAU platform keeps 5% of what retailers pay for each redemption of their offers. 95% goes to an affiliate - a user referring another user who has redeemed an offer. This will be a win-win approach for retailers and customers communities.

Value Proposition

• Helps customers save money and get rewarded lifetime for sharing
• Helps retailers attract customers in affordable and transparent way
• Helps publishers and influencers effectively monetise their audience
• Helps Agencies and freelancers offer their clients a new effective marketing tool and make profit

NAU Platform Structure

Source

NAU Token

• NAU token is a utility token that is used to pay for access ans usage of NAU platform features and can be freely exchanged by users between their NAU wallets.
• 1 NAU token is the minimal payment for 1 offer redemption. 95% of the payment goes directly from retailer's wallet to referring user's wallet. 5% goes to NAU wallet.

Token Distribution

Allocation	NAU Tokens
Token Sale	1,000,000,000
Project advisors	20,000,000
Advertisers promotion fund	10,000,000
Users promotion fund	10,000,000
Bounty-program participants	5,000,000
Total	1,045,000,000

Additional 24% of the overall sold amount will be sent to a separate smart contract. These tokens will become available by 1% each month starting from the 7th month after token sale completion - this is the fouding team reward vesting program. Total maximum amount of tokens: 1,285,000,000.

Proceeds Distribution

Allocation	Amount
Retailers acquisition	$2,598,000
Customers acquisition	$1,247,500
R&D	$1,740,000
Global & C-level expenses	$1,026,000
BD & PR expenses	$713,000
IT infrastructure	$297,800
Legal	$229,000
HQ & local offices launch	$62,000
Total	$7,913,300