Token Sale
Designed to Liberate Creators and Benefit Viewers
What Is Verasity?
A disruptive Video Sharing Platform designed to pivot the online video ecosystem by
enabling a direct and transparent commercial relationship between viewers, content
creators and advertisers.
The mission is to shift control back to the Creator and improve the Viewer experience.
What Problems Do Verasity Solve?
Today, Creators struggle to effectively monetize their content on video platforms.
There is widespread public disenchantment with online video advertising and viewers
are reluctant to watch ads.
“Fake views” and ad fraud are a huge industry concern. With zero transparency of
audience metrics, the value of content is highly inflated. Without a true value for
content; brand pricing, content monetization and recommendation engine data is
inaccurate.
How Does Verasity Work?
Powered by cutting-edge video player technology, Verasity provides a high-quality
viewing experience. An integrated digital wallet enables seamless microtransactions
directly between Viewers and Creators. Verasity’s proprietary Blockchain technology
(PoV™) creates a transparent economy powered by a new cryptocurrency called VERA.
This disrupts the current commercial ecosystem.
Within Verasity’s ecosystem, Viewers are rewarded for watching content in VERA. If
users choose to watch ads they will earn more. VERA is paid to the Creator directly
from Viewers by donations, cost per view or subscription models.
Key Verasity Features
Instant Transactions - Using VERA, a High-Performance commercial utility token
(capable of 100,000 transactions per second) built within the player, disbursing
payments between Creators, Viewers and Advertiser in near real-time.
PoV™ - Proof-of-View - Accurate, transparent and auditable audience metrics (antifake-view)
- Patent pending technology.
Spark Marketplace - Smart Contract based system allows Creators to fund their
channel development. Users receive a portion of a channel’s revenue while they hold a
live Smart Contract.
Key investors and Partners
Experienced Team of Experts
(27 members)
David Orman
CEO and Co-Founder Verasity
Spent last 10+ years investing, advising and
working in video technology businesses.
Previously VP at Joost, Eurosport Sales
Director. Co-Founder of Hatch-House
Venture Consultancy.
Scott Brown
Executive Management
VP Product Management, Akamai;
CEO, Octoshape;
VP Technology Fellow, Turner;
Media Systems Development, AOL
Chris Gale
Co-Founder
Founder/CEO Odyssey Mobile, EVP Global
Advertising Phunware.
Mark Ramberg
Executive Management
GM Media and Entertainment, Amazon;
VP Business Development, Akamai;
Business Development, Microsoft.
Token Sale Economics
www.verasity.io
The Token Sale will fund the development and adoption of the Verasity
platform. The total supply of ERC20 VERA tokens will be 12,491,500,000.
NOTICE: THIS DOCUMENT IS SUBJECT TO THE VERASITY GENERAL TERMS AND
CONDITIONS PROVIDED AT HTTPS://WWW.VERASITY.IO/TERMS.
Please note: the ERC20 token, VERA Tokens created and distributed on the Ethereum Network
are for the purpose of a Token Sale and will fund the development and adoption of the Verasity
platform. Once the platform is live, these tokens will be replaced by VERA running on the
Verasity Blockchain on a 1:1 basis. The information and plans presented in this document are
subject to change by Verasity, without notice.
Economic Overview
Token
Ticker
Total Supply
Total Sale Allocation
Token Type
Public Sales
Soft cap
VERA
VRA
12,491,500,000
50% (6,245,750,000)
ERC20 (Ethereum)
May 21, 2018 to July 11, 2018
400,000,000 VERA
Public Sale
Duration
Price (USD)
Hard Cap
May 21 2018 3PM UTC to July 11 3PM UTC 2018
$0.00750 and increasing by 1% per 24 hours (paid in ETH or BTC)
6,245,750,000 VRA
Provisions of Sale
• Minimum purchase is 10,000 VERA per buyer
• VERA token price to increase 1% every 24 hours
• Tokens are distributed two weeks after close of sale
• Whitelist/KYC registration process obligatory to receive tokens
• No Sales to Investors from: Cayman Islands, North Korea, Somalia, Yemen
• Only accredited investors may participate from USA
• All unsold tokens at end of public sale are burnt
• To participate, all buyers must agree to full token sale terms - http://www.verasity.io/legal
Expected Token Allocation
Token Allocation Rules
• Tokens held by Foundation are used for operating expenditure and to be put back in the
economy
• Referral tokens are for ICO promotion and platform adoption promos.
• After the ICO, unspent Referral tokens are placed in Reward Pool and Stabilization Fund
• Team & Advisors tokens lock in for 18 months
Advisors 7.5%
Referral Program 2.5%
Stabilization Fund 1.0%
Core Team &
Founders 20.0%
Community
Investors 50.0%
Foundation 19.0%
Projected Use of Funds from ICO Sale
• 18% Platform Costs - Includes hosting, storage, bandwidth and delivery of content when
users interact with the online video platform
• 20% Research and Development - Engineering costs to implement proposed roadmap,
including Blockchain Network development and platform upgrades
• 20% Contractors and Salaries - Includes payroll for all non engineering staff and contractors
• 20% Technology Licenses - Includes all licences for the underlying technology, including the
player, uploader, advertising platform etc.
• 17% Marketing and Content - Investment in platform usage, brand awareness, market
adoption and publisher incentives to join community
• 2.5% Legal and Admin - Compliance and other related administrative and accounting costs
• 1.5% Business Development - To develop global commercial partnerships
• 1% Contingency - To cover any overspends in the above categories
Contractors and Salaries 20.0% Research & Development 20.0%
Contingency budget 1.0%
Business Dev. 1.5%
Marketing 17.0%
Legal & Admin 2.5%
Technology
Licenses 20.00%
Platform
Costs 18.0%
Structure
Verasity Foundation is a Foundation registered in the Cayman Islands. VeraTech Ltd, Cyprus,
provides the exclusive technology services to the Foundation for the online video platform and
operations.
Important Legal Notice
This document is published by the Verasity Foundation for general information regarding the
Verasity Project to invite community commentary and spread awareness of the project in its
current form. The document is subject to review and revision by the core team and/or legal
advisors of the Verasity Foundation. Please do not replicate or distribute any part of this
document without this note in accompaniment. This document is not intended to be legally
binding or enforceable by any recipient against the Verasity Foundation. This document may be
updated from time to time and announced by the Verasity core team in due course.
To see the full legal Terms and Conditions for Verasity Foundation participation please visit
www.verasity.io/legal
Financial & Market Risk
Potential Investors/Donors must read and agree to the Token Terms of Sale. This document
states that the token may only be used for enabling the transaction associated with viewing
digital content through the Verasity platform; the token itself has no intrinsic value and may not
be redeemed except by a content owner in payment for viewership of his product through the
Verasity network. As with all token sales, no equity rights are transferred to the Investors. While
tokens may be traded through one or more cryptocurrency exchanges, there is no guarantee of
value, and the token may be delisted at any time that it does not meet the listing requirements of
the exchange.
The cryptocurrency token market is immature, and there are numerous risks that threaten the
entire category, including but not limited to regulatory risk, the potential collapse of Ethereum as
a cryptocurrency, loss of the password key that enables access to a digital wallet, and the
potential for bad actors to attack and steal either the content on Verasity or the contents of the
digital wallets that belong to the members of the Verasity community, Owners and Viewers.
The digital tokens described in this document may only be used for enabling transactions
associated with viewing digital content through the Verasity Platform; such tokens have no
intrinsic value and may not be redeemed except by a content owner in payment for viewership of
his or her work product through the Verasity Platform.
The acquisition of VERA involves a high degree of risk. Before acquiring VERA, it is
recommended that each purchaser conduct their own careful examination of all relevant
information and risks (including as set forth below and in additional documentation associated
with the sale of VERA). If any of the following risks actually occurs, the Verasity Platform and
VERA may be materially and adversely affected, including all VERA being rendered worthless or
unusable.
While tokens may be traded through one or more third-party cryptocurrency exchanges, the
Verasity Foundation makes no representation or guarantee of current or future VERA tokenlisting
on such exchanges, there is no guarantee of VERA’s value thereon, and VERA tokens, if so
listed, may be delisted at any time that the token or the Foundation does not meet the listing
requirements of the exchange, in the exchange’s sole discretion.