Data is the currency of the Internet. If there is anything we have learnt from the Internet giants of today, the likes of Facebook and Amazon is the importance of commoditized data. Unfortunately, this fortune ends up in a few pockets and leads to more privacy invasion as online companies prowl and track internet users for what is not so elusive data nowadays. Prior to blockchain technology it would be hard to believe there would be an alternative to the current situation. Even though current blockchain products are still in the development phase, there is hope around the corner that finally we as consumers can ‘take back our data.’
Carry Protocol is one such project that aims to bridge brick-and-mortar businesses with the billion-dollar data economy and rewarding the end users and businesses while at it. Most of the time when people are looking to onramp retail onto the blockchain, the first thought that comes to mind is through the avenue of e-commerce. No doubt, e-commerce plays a large role in online business today, and is definitely the way we are going to be working in future. This is not to take anything away from brick-and-mortar businesses which contribute up to $25 trillion for a market share of 90% of global consumer spending. Carry Protocol is aimed at targeting businesses through their innovative blockchain implemented on top of Point-of-Sale terminals of a network of businesses.
History
Carry Protocol is founded by the founders of Spoqa, ZSouth Korea’s largest conventional stores rewards platform. Spoqa has more than five years of experience in commerce, having served over 15 million customers, accruing to a total of over $1 billion. Consumers who shop at more than 10, 000 designated shops use the Dodo Point loyalty service each and every day. This network of businesses is what will create a ready market for Carry Protocol, through seamless integration of the Carry blockchain in the loyalty point devices.
Roadmap
Testnet: Q4 2018
Mainnet: Second half of 2019
Basic API for 3rd party integration: first half 2019
Tokenomics
Main token ticker: CRE
Total number of tokens: 10, 000, 000, 000
Total number of tokens for sale: 4, 000, 000, 000
Hard-cap: 48, 000 Eth
Soft-cap: 25, 000 Eth
Pre-sale: 15% bonus locked for 3 months
June 24, currently registration and KYC ongoing
Individual contribution minimum 0.1 eth, maximum 50 eth
Mainsale: No lockup, no bonus
Partners: 25%
Market activation eg airdrops: 15%
Team: 10%
Advisors: 5%
Reserve: 5%
The Carry Protocol Token(CRE)
During the token generation event(TGE) the Carry Protocol Token(CRE) will be generated. The incentive mechanism rewards customers with CRE tokens when they share their transaction data for targeted advertising. Creation of the more specific Branded Tokens is paid for in CRE tokens.
More specific tokens known as Branded Tokens(BTs) can also exist in the Carry Protocol ecosystem. These are store-specific. They are generated for use only at a particular store and can only be spent there.
By moving the loyalty reward system Carry Protocol is able to achieve a number of important goals.
Advantages to Merchants
Easy integration to accept virtual currencies
Quick micropayments processings
Incentivize customers with rewards systems that are more usable
Consumer advantages
Take back their data
Monetize it at their discretion(anonymously)
Digital coupons and loyalty points
Advertiser advantages
Utilize an already established database of offline consolidated consumer data
No advertising fee needed to reach consumers