Overview:
Mesmr is a blockchain platform which aims to give content creators and consumers their derived profits by removing all the intermediaries that persists in current social media platforms. The current social media platforms like Youtube generate great revenues but this revenue is divided between all the intermediaries present. Mesmr is solving this problem by developing a decentralized platform where the content creators, curators and moderators will be incentivized. Mesmr tokens will be used in this ecosystem to get the benefits of the platform and also for incentivization.
Problems Faced Today:
As mentioned above the content creators struggle today to get their deserved revenue due to advertisers which take up most of the profits. Consumers who spent their valuable time while watching the content do not get anything in return and thus no value is provided to them. Due to this consumers often use ad-blockers which impacts the revenue of brands. Brands thus need to engage with the consumers directly and thus incentivise them for spending their time watching the content.
Bots which are used online for fraudulent clicks and traffic by brands are also the intermediaries which take much greater revenue from brands for providing this service.
Solution:
Mesmr is solving these problems by removing all the intermediaries from the process. Every user of this platform will be incentivised for his/her work. The users will also have their own influence score based on their behaviour which will determine in which direction they can influence the platform. This platform will allow only content creators and consumers to mark an advertisement if its unappropriate. The blockchain technology which is transparent and immutable ensures that the deserved profits are earned by every user on this platform.
The platform gives choice to the consumer to see the content with ads and gain the tokens or in case the consumer wants ad-free content then e/she can pay a monthly fee for viewing such contents.
Features of the Platform:
• Home Page: The home page will consist of most trending and recommended content.
• Browse: This will enable the users to filter the content to the displayed on top according to their preferences.
• Exchange: Content creators and brands can launch their own tokens on this platform and offer their consumers.
• Creator Profiles: Creators will get access to many useful profile features as they grow in this platform. They can add eCommerce stores, social links, community leaderboards, note boards etc.
Team:
Dil-Dominé Jacobe Leonares - Founder & CEO
An award-winning global consumer-facing creative innovation entrepreneur and product management professional. International experience working across the advertising, entertainment, consumer product and technology industry lending my creative design, product innovation, and HCI design thinking skills to drive change management at Fortune 500 brands, ad agencies, technology startups, and entertainment brands.
Geoffrey Shenk – COO
Geoffrey is an angel investor primarily in technology, an advisor and a mentor. He has a passion for finding and bringing new technology to market and leading the strategic growth for these companies. He has leadership and C-level relationships within venture, global media and F500 companies such as Google, Salesforce, and
Disney
Val Kantchev - CTO
Val Kantchev is an entrepreneur and software developer with more than 20 years of experience in building new companies and products. His previous experience includes building companies like Daylo and Primo Software, with products used by Fortune 100 companies, government agencies, military, defense, law enforcement, healthcare, and medical devices. Val holds a Master’s Degree in Computer Engineering from the University of Ruse, Bulgaria
Token Matrix:
Token – MSMR
Total Supply – 625 Million
Price – $0.70 USD
Soft Cap - $45M USD
Hard Cap – $200M USD
Public Sale – Q4 2018
Verdict:
Pros:
• The team behind this project has experience in advertisements, entertainment industry, marketing, software development, blockchain, cryptocurrency etc. The team members have previously worked in reputed companies such as Atari, Disney, Google, Imax, Sony, Virgin, and many more.
• There are 8 advisors for this project who have experience in media, entertainment, e-commerce, etc.
• The whitepaper is explained in detail and is properly structured.
Cons:
• The social media hype of this project is low. It has around 900 followers on Twitter and around 1400 members on Telegram.
• The MVP of this project is not currently available.
• The project has partnered with NYIAX company. It should establish more partnerships to support the project.
Website: https://token.mesmr.tv/
Whitepaper: https://drive.google.com/drive/folders/19iwb6XfBcMwbOTkVjUt9hFj_jYrHYCnk
Telegram: https://t.me/mesmr_telegram
Twitter: https://twitter.com/mesmrtv
ANN Thread: https://bitcointalk.org/index.php?topic=4511151.0
Bounty0x name: rashmishetty
Bitcointalk Username: rshetty3344
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1907004
ETH address: 0x137F3CC2750C9b9bF639Cd4Bf8CB63c56823aC3c