Facebook says it is banning all ads related to cryptocurrencies in an effort to fight scams.
The social media giant said it is barring ads for "financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."
Initial coin offerings or ICOs are a way for companies to raise funds by selling investors cryptographic assets.
"We want people to continue to discover and learn about new products and services through Facebook ads without fear of scams or deception," Leathern wrote. "That said, there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith."
"This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram. We will revisit this policy and how we enforce it as our signals improve," he added.