Corporate Social Responsibility (CSR) have long impacted the decision making process of the brands marketing policy. This policy has proven to be noteworthy as many customers tend to favor the brands that does not only do business, but also supports a particular cause that impacts the situation of the society and work for the betterment of the human race. Even the company employee also love to work for company that supports the CSR movement as it make them feel in such a way that they are not only working for a business entity that only operates to generate revenue, but also tries to have a positive impact on the society. This gives them the job satisfaction that they desire and want as a redeeming quality in a work environment.
For all these reasons many brands are trying to make this CSR program a fundamental part of their company policy. But as in many cases, this system also are aligned with many problems and complexities. To understand the problems, we can divide the whole system into three different entities and find out the gaps in each sector. The three entities can be referred as the brand, the cause and the volunteers. They can be said as the main stakeholders of this policy and the integration among them is the key to success for this process to being more fluid and firm.
Going into the core of these problems, one of the main thing that can be noticed is that the problem mainly lies in the collaboration among the entities. Even though the brands are trying to implement a CSR model, they are observing the whole in concept in a business point of view. On the other hand the individuals associated with the causes the generally driven by the desire for the improvement of the social situation. In many cases the interests of the brands and causes do not align and due to this problem much of the CSR programs does not succeed in the end.
Now if we look at the individual entities of these program, the problems that the brands face are manifold. At first they have troubles in finding the right project and causes that can actually serve the purpose that they are trying implement. Even after finding the suitable project, many problems arise while the project is in operation. Management at both the brand and cause’s side might not be solid due to which such stiffness and rigidity can arise. Other problems such as lengthy time consumption of the project, miscommunications or even the fact of trust can endanger the whole project.
The causes also face many problems which can affect their productivity and smooth operation. They constantly are in scarcity of funds for the different projects that they want to run. Many causes also lack skilled manpower and the collaboration through proper management also hinder their approach.
The volunteers for the causes also come up with different complications up front or during the projects. One of the main reasons can be the lack of proper incentives for volunteers so that they can work with the right determination and motivation.
Useful links:• Website https://csr.inpactor.com/
• Bitcointalk https://bitcointalk.org/index.php?topic=3283594.0
• Telegram https://t.me/theincitement
• Twitter https://twitter.com/theincitement
• White Paper https://csr.inpactor.com/assets/docs/inpactor_paper_latest.pdf
| Author Bitcointalk ID | cryptopowering |
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