MetaX and the DMA (Data & Marketing Association) have announced their collaboration to introduce adChain, the first Blockchain-based solution for the digital advertising industry.
Built by MetaX, adChain is an open protocol on the public Ethereum Blockchain that enhances digital advertising’s disjointed supply chain. This solution instills transparency, efficiency and trust to an industry in need of a fresh approach.
Read more here: http://www.the-blockchain.com/2017/06/12/metax-dma-join-forces-launch-adchain-blockchain-solution-digital-advertising-fraud/