Turner and IMG’s ELEAGUE today announced several new and expanded business partnerships ahead of The ELEAGUE Major: Boston, with its final stage set to begin Friday, Jan. 26.
The first of these is with Twitch, which will serve as ELEAGUE’s official streaming service for its live event coverage. The multi-year agreement secures Twitch’s exclusive streaming rights to all ELEAGUE events.
“ELEAGUE and Twitch have formed an incredible partnership that has allowed ELEAGUE’s premium live event coverage to reach a highly engaged, digitally-native community of passionate fans,” said Craig Barry, Executive Vice President of Production and Chief Content Officer, Turner Sports. “The strong performance of our live event coverage on Twitch – including record-setting concurrent streams during last year’s inaugural ELEAGUE Major – speaks to why we couldn’t be more thrilled to continue this relationship.”