Logo or Picture? Does it Matter for Branding?

in ctp •  5 years ago 

fiberfrau logo.jpg

On ctp we often have people ask "Where is your picture?" or say "Brand yourself." I agree with branding, but wonder if a well-designed, distinctive logo can work as well as or better than a tiny portrait of the promoter's face.

My logo is not terribly clever or inspired yet, so I still use it in conjunction with my photograph at times. However, I got to thinking how a great logo is really what we remember about many products and services. Think of the Monster energy drink logo--does anyone know what the person who formulated the beverage looks like? Yet I would argue that Monster is branded well.

I'd love to hear your thoughts on best practices when it comes to business logos, use of personal pictures, or combinations of both.

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A logo is a must, it needs to be distinctive and gives a consistency to the product, which is ultimately you and your business. if promoting things , everyone likes to see a face behind the marketing, its the now like and trust things, you know, if you want me to look at your product I need to know who you are. however sometimes it is not necessary and can often come across as a bit of a shallow sell. eg: you dont see the owners faces on Steem Promotions, but you do see the Logo, which is dynamic and recognisable, however you can always find out about the faces behind steem if you look deeper

If you own the product, website or service a great looking logo will help.
If you are an affiliate, you pic promoting it will help.
People will remember you and what you promote.
Especially in TEland and with safelists

It can be a picture or anything that you want, The object of branding is that people will identify you with that. Now hopefully whatever you choose works the first time, but like everything it may take 2 or 3 brand attempts to find one that fits you.

Logo will be more great to chose than pictures because logo will portrai your brand as unqiue and having a unique logo. We must also be mindful when chosing logo, it must be captivating and unqiue