I was so curious about the title of this video; why would she say cult? I had to listen and then, post.
"Cult
In modern English, a cult is a social group that is defined by its unusual religious, spiritual, or philosophical beliefs, or by its common interest in a particular personality, object or goal. This sense of the term is controversial and it has divergent definitions both in popular culture and academia and it has also been an ongoing source of contention among scholars across several fields of study. It is usually considered pejorative. An older sense of the word cult is a set of religious devotional practices that are conventional within their culture, are related to a particular figure, and are often associated with a particular place. References to the "cult" of a particular Catholic saint, or the imperial cult of ancient Rome, for example, use this sense of the word. While the literal and original sense of the word remains in use in the English language, a derived sense of "excessive devotion" arose in the 19th century. "Wikipedia