Any business that runs in the market knows the importance of product packaging and how it affects the brand reputation. For decades brands have been using boring, brown-colored boxes, but now that era is over, and custom boxes have completely taken over the market.
A few years back, you would rarely see a brand using custom boxes, and these days you will rarely see a brand using traditional retail boxes. This means that the competition is growing, but why? In this blog, you will learn about the advantages of custom cardboard boxes and why they matter so much.
If that sounds interesting, then let's hop into it.
1. Product Safety
The first thing that comes into mind while you are thinking about product packaging is the safety of your product. Your hustle in making the box look beautiful won’t matter if you can’t deliver the product to your customer in one piece. There are so many materials you can consider in the manufacturing of your product packaging, but other factors also need to be considered, and that is why you need a material that is sturdy and inexpensive, and a cardboard sheet is perfect for this purpose. Cardboard sheet is made by compressing multiple sheets into one which ensures that your product stays damage-free.
2. Professional Touch
If you just print your brand logo and name, your product packaging will look a million times better than the brand that is using simple brown boxes. No wonder why we are witnessing such creativity in packaging. Using custom boxes gives you unlimited freedom to tell your brand story without saying it in words. You can choose the color of the box, your brand logo, fonts, and tiny details.
3. Customize The Shape and Size
You will be in charge of selecting everything ranging from design, colors to size and shape. The best thing about being in charge is that you get to choose everything. Customization of the box allows you to decide the size of the box, having the right sized box will ensure that your product remains in one place.
When you use traditional packaging, the chances of your product getting damaged get high because the size is either too big or too small. Custom boxes are made according to the dimensions of your product. One other great thing you have in your power is the shape of the box. No more square box with a lid on top, you can choose the shape according to your consumers’ preferences.
4. Saves Cost
Managing your business's finances is probably the most vital part of assuring that your brand stays standing. There is a misconception that stops many brands from using custom boxes, and it is that the custom boxes are expensive compared to regular boxes, and this is a myth. Custom boxes are cheaper than ordinary boxes because manufacturers don’t need extra machinery, resources, and labor to start manufacturing your custom boxes. The price depends on you because you will decide the shape and material.
5. Stand Out from The Crowd
The purpose of using custom boxes is to want your brand to stand out from the rest. This is why every other brand is using custom boxes. This is up to you how you manage to make your product packaging look unique. We recommend that you hire a professional for this job and you can accompany them. What happens when you hire a professional is that they are specialized in this job, and they will understand everything you say. They never run out of ideas, and you can keep changing the design until you reach the design that your mind agrees to.
6. Sustainable
While using custom boxes, you also need to consider the effect your packaging will have on our environment. The environment has grown dirty to an exceptional rate and thanks to us for excessive use of harmful materials and chemicals. Another advantage of using cardboard sheets as the material for your custom boxes is that they are made from natural materials like bamboo wood. These are also recyclable, which means less waste for our environment. Last but not least, cardboard boxes are decomposable.