When making a product, manufacturers are often stumped at the prospect of packaging their products. The packaging is supposed to be the first physical interaction a brand has with the customers. As the saying goes, ‘the first impression is the last impression,’ brands don’t want to waste the opportunity of hooking the customers.
Packaging can be a great attractor to pull the potential customers. Thus, it cant be a bland box with dull or no colors. It must be decorated with vibrant colors and beautiful images. Many successful brands take the approach of treating their custom product packaging like real estate. They adorn it with marketing material that helps promote their brand.
Custom printed boxes can be the difference between elevating the brand or seeing the competitors triumph. However, for all its eye-catching features, the packaging is housing to protect products at the end of the day. The packaging can be the next great work of art, but it will be of no value if it can’t perform as it is supposed to.
Thus, custom products boxes must be made to withstand the various stresses associated with shipping and retail handling. One way brands can ensure to make sturdy packaging solutions is to use packaging materials that are known to be durable. There are many different options, and choosing the right packaging material is dependant on many different factors.
These factors include the way the packaging is to be transported and the visual aesthetics of the packaging.
The transit route a packaging takes can make a great impact on choosing the packaging material. Furthermore, the amount of time the packaging will be in transit also plays a part.
Some materials are inherently better at protecting the products inside the packaging. In contrast, other packaging materials can help portray your custom-printed artwork spectacularly. Thus, you can make custom product boxes according to your packaging needs.
The following is a brief description of the commonly used packaging materials in the industry
- Corrugated Packaging Materials
- Rigid Packaging Materials
- Cardstock Packaging Materials
- Kraft Packaging Materials
If these terms are unheard of, there is nothing to worry about. Let’s dive into brief details about each of these materials.
Corrugated Packaging Materials
Corrugated boxes are the staple of the packaging industry when the products are to be shipped overseas. This material is made to withstand shipping and retail handling for an extended period. It achieves this due to the incredible structure it has.
This structure has two different components. The first is the outer layers that give the packaging scratch resistance. The second component is the inner layer. The layer has a fluted structure, and you can imagine the fluted structure as tiny folds that leave a wavy pattern. This inner layer helps give the corrugated material its robust nature. Furthermore, the free-flowing allows the packaging to be protected against temperature fluctuations in the atmosphere.
If you are a brand looking to make durable custom printed product boxes for wholesale or retail, corrugated material can be an ideal option.
Rigid Packaging Materials
The rigid packaging material is another great option to ship products over long distances. This material is made from fiberboard and is almost always thicker than 34 points. For reference, 10 points equal to 0.01 inches of thickness.
Furthermore, rigid material can be the ideal choice for brands that are looking to impart a premium feel to their products. Moreover, the print quality achievable on this packaging material is out of this world. Opt for the rigid packaging material if you want the very best packaging that can sustain the products safely while displaying them attractively.
Lastly, adding special customizations can help uplift this packaging to another level. Custom product boxes with logo made from rigid materials can bewilder the customers.
Cardstock Packaging Materials
Suppose you are not interested in shipping your products and want a lightweight packaging material that can carry custom prints in an eye-catching manner. In that case, cardstock can be the ideal choice. This material is thicker than the average paper.
Furthermore, it has a smooth surface. Thus, cardstock boxes are really easy to clean. This focus on appearance can prove helpful if you want to make custom printed boxes for retail shelves. Moreover, you can cut this material easily. Thus, you can use creative packaging styles and grab your customers’ attention.
Kraft Packaging Materials
Kraft material is another option when it comes to making lightweight product boxes for wholesale or retail. This material is made from naturally occurring woodchips and is completely recyclable. Kraft paper is easy to manipulate. Furthermore, some brands can combine multiple sheets of kraft paper to make kraft boards.
Thus, you can create custom product packaging that makes a positive impact on the environment.
Making custom product boxes might seem an easy task, but it can get complicated really quickly. Thus, brands have to be cautious about a million different things. One of the most important things to focus on is the packaging materials. Choosing the right option can help make designing custom product boxes a whole lot easier.