Marketing Tips To Build Customer Loyalty

Most of the company's primary goal is to acquire loyal customers, this is because more than half of the profit for most of the business comes from repeat customers. There are some marketing tips that can be followed to build customer loyalty. No matter how big the business is and whatever the business is, maybe running a video streaming business or Ecommerce platform, customer loyalty is an important factor that needs to be considered.

Why is customer loyalty important?

• Repeat customers help you in recurring revenue in a consistent way
• Repeat customers reduce the expenses in acquiring the new customer
• They give you the overall feedback got your business
• You can avoid competition as more loyal customers have the more competitive advantage you will have against your competitors
• Repeat customers spend more money when compared to new customers as loyal customers trust your brand
• Regular customers yield you a higher conversion rate up to 70 per cent
• Having regular customers boost profits an increase in customer retention up to 5 % will help you make profit up to 75%
• Loyal customers who know very well about your brand shop more regularly
• Reduce the marketing efforts to acquire new customers
• Retaining a customer is cheaper when compared to acquiring new customers
  

Tips to Build Customer Loyalty

Improve Customer experience

Improving customer loyalty will be an important factor in gaining customer loyalty. Ensure that your products or services are easily accessible by your customers. Give them first-class customer service and support. Receive customer feedback more frequently so that you provide them with what they expect.

Know your customers very well

To build customer loyalty you have to take your business to the personal level with customers. Know your customer’s name, buying behaviour and other information. Treat them as they are part of your business rather than paying customers. Send them a personalized message with special offers and discounts as they feel valued. Share information about yourself and your business. Share your latest business information with them.

Engage with your customers in Different channels

Find out where your customers are present and in which social media channels they are active. Engagement with your customers on different social media channels helps in increasing customer loyalty. Send personalized messages to customers regarding flash sales and new subscription offers. Separate your customers based on a subscription plan, feedback, and social media channels. Sending notifications regarding important events can invoke customers' interest in signing up.

Social media is a great way of building your business relationship with your customers. It is really very important to be active on social media platforms. Interacting with your followers on social media platforms helps you build an online community that makes the customer come back to you again and again. Share information about your business on social media platforms so that many people will get to know about your brand.

Receive customer feedback

Always receive feedback from your customers as they will get to know that you value them and With that feedback received you can improve the quality of service or product. Send them survey forms and email reviews to collect feedback. Use that feedback to improve your business and tell the customers that you noted their feedback and made changes to give them a better product or service to improve the experience. Customers will be very interested in the business who hear their voice or opinion.

Storing data about your customers

Storing data about your customers will let you know about your customer very well. You can send out personalized messages to your customers. Knowing your customer behaviour will help you send out offers and discounts through an email campaign. Storing data about payment information will help customers buy products with a single click.

Telling your strength

Tell your customer about the benefits of using your product or service. Tell people about unique selling points and at what point you are different from your competitors. This remains an important part of attracting loyal customers to your business. you stay true to your customers and continue to do what you do best.

Reward Program

One of the important ways to keep your customers happy is by rewarding them. We would like customers to buy from us again and again. So this reward can act as a driving force to motivate the customers to buy your products or services. They are several rewards programs relate to points and sales depending upon how much the customer spends

Setting up a referral program

Existing customers receive benefits if they refer your business to their friends or family. This is one of the most effective ways in attracting new customers. This also makes customers more engaged and makes them come back to your business again and again.

Conclusion

Customer Engagement can be the key factor in gaining loyal customers. Higher customer engagement will drive customer loyalty to any business. Build Customer loyalty through personalized messages. Use reviews and surveys to improve Customer Satisfaction