What consumer needs from an Ecommerce website?

Ecommerce is the trending business in the current situation. There are many Ecommerce website present in the market. But, most of those Ecommerce website fails to satisfy customer’s needs and fails to survive in the market.
To find out what customer actually needs from an Ecommerce website, we looked at a host of recent surveys, research reports and academic papers. From that analysis, we found that people across all regions and verticals consistently value the same few core website features when shopping online. Particularly, customers say these five factors are essential for every Ecommerce website:

1. An Easy to use experience

What consumers demand most from Ecommerce brands is that their websites to be intuitive, fast and work seamlessly across all devices.

Functionality is the base: 47% of customers state that usability along with responsiveness is the most significant elements of an Ecommerce website.

Consumers have a need for speed: 3 out of 4 shoppers say they will leave an Ecommerce website if it’s slow to load.

Mobile optimization is a must

• 51% of all Americans make purchases online using their mobile phones
• 77% of 18-29 years olds make purchases online using their mobile phones

Suggestion: So, if you want your Ecommerce site to attract and retain visitors, make every effort to ensure that it is easy to use, fast to load and works well on mobile devices.

2. Detailed information about Products

Consumers say a major mistake Ecommerce websites consistently make is not providing sufficient details on their website about their product or service during sale.

Detailed information is essential:

• 68% of shoppers want to be able to gain an detailed understanding of products that are available on the Ecommerce website
• 77% of consumers say the products details on a website influenced their decisions on whether or not to make a purchase

Consumers want more than short description:

• 40% of shoppers expect to find FAQs about products or service on an Ecommerce site
• 83% say being able to ask questions about product is very important

The information must be accurate:

• 42% of consumers have retuned their an online purchase because the product information didn’t match what they received
• 86% of customers say they would be doubtful to make a regular purchase form an Ecommerce site that provided inappropriate product details

Suggestion: People want to know as much as possible about what they’re going to buy. That’s why focusing on detailed and accurate product description can have a huge payoff.

3. Clear images with small details

It’s hard to overstate the importance of good images and other visuals on Ecommerce sites, especially for those brands that sell physical goods.

Bad images leads directly to lost sales:

• 26% of customers pronounce they have discarded an online purchase due to poor quality images
High quality images are in demand:
• 50% of shoppers say they want high-quality images on Ecommerce sites in general
• 67% of consumers says high quality images are more important on a product pages

Shoppers expect both quality and speed:

• 39% of customers say they discontinue engaging with a website if the images don’t load quickly

Suggestion: Because people can’t physically see or touch goods on Ecommerce pages, images serve as a main key. That’s why sites without high-quality, fast loading visuals lose their customers.

4. Reviews and Ratings

Before completing a purchase on an Ecommerce website, consumers want to know what other people thinks as well as experts in the area thinks about the products.

Shoppers expect to find reviews and ratings:

• 73% of want to see what other shoppers have to say before making a decision on an Ecommerce purchase
• 50% of customers likes to observe third-party product reviews on Ecommerce websites

Why review and rating are important?

• It makes them feel comfortable about a purchase
• It makes Ecommerce companies more accountable
• It helps to ensure the quality and safety of products

People want ratings and reviews to build trust:

• 48% of consumers say they find it difficult to say if an online reviews of product are truthful and unbiased

Suggestion: Consumers don’t want to hear only your opinion about the product or services. By incorporation verified reviews and ratings on your site, you can provide a diversity of viewpoints and build trust.

5. Fast and dynamic on-site search

On-site search is deeply important to every Ecommerce experience. For some consumers, it is the first thing they go on a site, while for others it’s a key tool for filtering products/services.

Search is an essential part of an Ecommerce site:

• 71% of shoppers say they regularly use the search tool on Ecommerce site
Consumers want more than an long list of results:
• 70% of shoppers say that highly values being able to filter products via a site’s search

A well functioning search experience directly leads to more sales and revenue.

Suggestion: While there are countless other things that also matter for an Ecommerce experience, it’s nearly impossible for a website to be effective without executing well on these core areas. Ultimately, success begins with usability, speed, detailed product description, high quality images, accurate reviews & ratings and good search experience.

By providing these factors in your Ecommerce website, you can increase traffic in your website as well as increase your revenue. For more details about Ecommerce website development, click here.