With everything going out on the digital platform, the risk of witnessing cyber-attacks has increased exponentially since the past couple of years. Whether it is the GDPR fines, all the increasing number of network breach incidents, all of them indicate one undeniable fact that all the professionals who are committing these crimes, are focusing on perfection and observing all the vulnerabilities committed by the organisations in the Global market. This is why the deepfake technology is being used inappropriately for quite a long time.
WHAT EXACTLY IS DEEPFAKE TECHNOLOGY?
Deepfake Technology or, synthetic media, is one of the most prominent tools used by most of the cyber attacking groups in order to infiltrate and malign the reputation of established conglomerates and professionals. In one way or another, it is benefiting most of the organisations as well because it is not only manipulating the perception of the customer, but also helping in decreasing the level of competition in the corporate world. But as we all know, every beneficial tool has its own drawbacks. Therefore, deepfake have given rise to a series of cyber-attacks that not only created a rift between the professionals who claim to protect the organisations from Network breaches and the organisations who are witnessing the attacks firsthand.
It is because of tools like these, that the cyber security consultancy organisations are also facing backlash from the general public.
THE FEAR CAUSED BY DEEPFAKE
Everybody in the Global market understands the fact that phishing attacks are the most common ones when it comes to the cyber-attacks taking place in the world. And if we agree with the articles that illustrate the severity of such scams, we can very well see that the deepfake voice technology possesses the ability of becoming the only missing component in the most brutal phishing attacks that are about to take place. According to some other sources, influential countries, like the United States of America were afraid that the deepfake technology will take over the presidential elections and infiltrate other security measures. This year was viable one because the impact of a fake video and audio could very well stretch beyond any propaganda, because the attackers can use deep fake as a service tool kits in order to declare a disinformation war on corporates, and obviously to empower the phishing attacks as well.
IS IT A NEW THREAT? OR AN OLD, PREVAILING ONE?
When we say that cyber security e factor of the world is infiltrated by deepfake, we focus on the fact that cyber security experts from around the world have been predicting the rise of artificial intelligence in the use of Cyber-attacks for quite some time now. This means, the automated cyber-attacks are not only inevitable but prevalent in the future as well. The German CEO voice scam was obviously among the first camps that were reported on a public scale. But the recent research studies have found out that potential deepfake scams could disrupt companies by making Dem subject to a serious attack that would ruin the good when they have created for themselves. In 2019, a research study showed that the costs associated with the deepfake scams will exceed 250 million dollars in 2020.
THE AFTERMATH, IF EVERYTHING GOES LIKE THIS
As we earlier discussed, the deepfake technology will cost the entire organisations a whooping 250 million US dollars. This has shown us that the corporate world is not only at the edge of being infiltrated by some of the most notorious network breaches, but also is exposed to a lot of vulnerabilities which will lead all of them to lose all the credentials even at the lowest tier of the economic market. Therefore, in a way, the cyber-security consultants will also have no choice other than mitigating the chances where they can interact with the organisations that are witnessing such attacks. It doesn't mean that the experts are growing unreliable, but it showcases the fact that the cybercriminals will be able to choreograph sophisticated cyber security attacks that will have the ability to tackle the basic security measures.
Even though this particular section of the entire analogy is completely based on the perception of the writer, it still holds viability because synthetic media is growing more and more sophisticated.
But obviously, everything should have an optimistic ground to stand on. And that's why it is important to have CISO as a service in London and other parts of the world, so that these attacks are mitigated and effectively tackled.
On a concluding note, if we understand that manipulative tools like these exist in the corporate world, we can very well understand the measures to protect the organisations from them. Even though the professionals are at a great risk, they are the only ones who can perform immaculate security measures in order to help all the players in the Global market.