Black Friday 2022, the most profitable day of the year for most Shopify sellers. As a whole, the retail industry as well as the economic benefit from the holy weekend of eCommerce.
During Black Friday and Cyber Monday in 2021, Shopify generated worldwide sales of $6.3 billion. A major reason for eCommerce's explosive growth is the convenience and ease of online shopping. Consumers can shop from the comfort of their homes, anytime or at night. There are, however, some drawbacks to this ease of shopping. One major drawback is the lack of interaction between merchants and consumers. The advantage of brick-and-mortar stores is that shoppers can ask questions, get advice, and see the seller's personality before making a purchase. As a result, people are hesitant to purchase from eCommerce due to a lack of personal touch.
Live commerce solves this problem by bringing the personal touch back to eCommerce. Shopping livestreams allow shoppers to watch merchants sell their products live through a video stream. Live shopping shows simulate in-person shopping, allowing consumers to ask questions and get to know the merchant before they purchase.
Moreover, live streaming e-commerce offers an additional platform for promotion and marketing during critical shopping periods such as Black Friday and Cyber Monday. Merchants can distinguish themselves from competitors and gain consumers' trust by offering live selling as eCommerce continues to grow.
By using Channelize.io Livestream Shopping Platform, brands can take the advantage of live commerce and speed up the selling process of items and boost revenue this BFCM.
Read more: https://blog.channelize.io/cyber-monday-2022-six-ways-to-get-your-brand-ready-and-boost-sales/