Earlier today, megaphone-wielding UK-based activist Danny 'Everything is OK' Shine renounced his faith in Facebook.
Prefacing his loud and public renunciation with the comment: "If you're spending your time in front of a computer and you're not getting paid for it, you're basically as big an idiot as I am," Danny warned of the social media corporation's evil algorithm-based intentions that he claims are controlling the minds of the young.
"Come out of the building, you crackpots!" he shouted up to Facebook staff at the UK HQ, who he presumably hoped would be able to answer the charges, or at least beg him to come back.
Above: Danny Shine calls on Facebook staff to repent earlier today [Pic: still from Danny Shine's own Facebook Live video]
He further vowed to no longer read any messages or posts, in a gesture that could cost him a handsome group of 4,967 friends and over 1,800 followers.
Challenging office workers outside the UK HQ, Shine asked: "Do YOU work for Facebook?", only to find out most passers-by worked for UK retailers Debenhams. Clearly with bills to pay and lunch breaks to enjoy, most moved on bemused, without engaging or similarly ending their relationship with the Web2.0 giant in public.
Likening his association with the "disgusting" Facebook to sleeping "with a whore all these years", he said if Facebook were a human being it would be a psychopath. "Children are committing suicide", he added, as a result of the algorithms and peer group pressure.
"Repent! You naughty, naughty boy!" Shine also added in an attempt to have Mark Zuckerberg remember the plot, which he thought he'd lost long ago.
Ironically, using 'Facebook Live' to make himself heard, the performance activism contained amusing and endearing insights into his own attention-seeking tendencies, when calling out the social media platform's own ill-purposed, attention-seeking agenda.
According to Danny, this was the first meeting of 'social media anonymous', where all were invited to give up their algorithm-driven addiction.
He occasionally put his amplification down to engage in asides with some who'd gathered, or were just trying to enjoy an alfresco lunch, talking of crypto-currency and the politics of labour.
Putting pictures of other people's dinners behind him, Shine urges us all to "join steemit.com", albeit with the caveat that it might involve a bit of hard work, and warning us that we can't just "sit there and press a button".
Nearly four minutes in, and with much berating done and soul-searching declared, our man came to the attention of security staff, who seemed to be taking a briefing via mobile phone. Not unfamiliar with this level of escalation, and often excited by it, I suspect Danny hoped for some draconian cracking-down on the concourse. We were spared that as it turned out, leaving him with more energy for steemit articles and the earnings he feels it should bring.
Also commenting on steemit's Blockchain ethics as an antidote to Facebook's psychopathic tendencies, Danny Shine has - with his whole effort today - put an important seed in the common consciousness. Why shouldn't we be rewarded for our web-based contributions when we add value to the community?
The Shine has literally left Facebook, some may say it did a long time ago. But don't worry, he's following the money.
I'm a big fan of Danny Shine. I'm taking his advice in what you see before you. I also talk more about his decision and the acknowledgment and edification of contributions to social media here: https://www.facebook.com/OurNetWorld/videos/499084933777527/