Quality data synthesis and data science solutions can lead to quantification of results and a better overview of what works and what doesn’t. Million-dollar campaigns shouldn’t be run based on whim. Instead, they should be guided by numerical evidence that outlines cost savings, business process optimization, and time-saving workflows.
While the aforementioned marquee characteristics are universal, specific value additions depend on the nature of the industry. In startups and enterprises that have a consumer-facing frontend, data can indicate the ideal target audience. Marketing divisions can utilize campaign performance data to churn hot leads and push up their conversion rates leading to better sales.