Analytics is a key part of growing an ecommerce. In fact, analytics is everything. Ecommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook. It doesn’t matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy.
Here are 10+ of the very best Ecommerce analytics tools that you can use right now to help evaluate the success of your business. So, let’s dive right in!
1. Google Analytics – Best Data Analytics Tools
Google Analytics is one of the most well-known web analytics tools used by website owners. The most classic analytics tool is used by almost 80% of all websites worldwide. It makes it easier to digest all the data provided and make a sensible decision based on that information.
2. Kissmetrics- Best Data Analytics Tools
Another tool on this list that was developed specifically for the e-commerce sphere is KISSmetrics. Kissmetrics emphasizes reports focused on individuals rather than on the general level of traffic. KISSmetrics helps users to understand and appreciate what is going on with their customer’s online behavior.
3. Adobe Marketing Cloud
Adobe is a feature-rich platform targeted more toward the enterprise level, mainly mid- to large-sized e-commerce stores. With the AMC (Adobe Marketing Cloud) analytics tool, you can track real-time and targeted campaigns, and measure the performance of your email marketing.
4. Hotjar
When compiling a list of the best website analytics tools, it’s impossible to pass by Hotjar. Hotjar essentially provides a bird’s-eye view of what your visitors see on-site. You will be able to track the dynamics of the customer experience and quickly notice and fix bugs.
5. Woopra
Getting laser-focused real-time customer analytics is not a nightmare anymore, this is why Woopra has been launched. The goal is to aggregate customer and site visitor data that syncs information from all the consumer touch points, from website to live chat and email.
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