We are about to make the weekend fun for a whole lot of people. Who loves FREE shopping? ME and I guess you too!!! .
Twitter is a ripe marketplace to attract, convert and keep new business, but you must know how to go about it.
Hashtag competitions can help you build brand awareness, increase engagement with your audience, and ultimately increase sales.
Using a hashtag competition, you can address the emotional and competitive side of your prospective followers by sending a clear call to action (CTA) asking them to do any particular action or task, followed by your uniwue hashtag.
Make your hashtag simple to follow, unique and fun.
USE CASE
Let's see an example from @dealin_app, 
This is a good example of how to use a hashtag competition.
In this example, the dealin team is giving away FREE weekend shopping cards to someone who has taken a photo shopping in their favorite store.
BEST PRACTICE
- Use easy to remember hashtags
- Use your brand name in yourhashtags
- Dont do the crazies.... keep it simple
- Show how you will select the winner.
FINAL TOTS...
Hashtag challenges are influencing buyers. Over 84% of millennials agreed that hashtag competitions or user generated contents influenced their buying decisions, with 43% of them being inclined to purchase a new product, when they get to hear of it through friends and family or on social media channels.
Would you like to learn more on how to use a hashtag competition or would you love to implement one? I’d love to help out!
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