CANADA SPRINT INFLUENCER CAMPAIGN WITH AMAR’E STOUDEMIRE AND MONICA AUSTIN
Introduction
The Canadian sportswear company Decathlon is a major player in the world market, with over 600 stores in Europe and North America. They have expanded their marketing strategy to include influencers who are bloggers, YouTubers, or Instagrammers with large followings. They found that it was a great way to reach out to new customers by working with people who already have an established audience.
What is sport influencer marketing?
Influencer marketing is a form of marketing that has become increasingly popular in recent years. Essentially, it involves partnering with an influencer to promote a product or service, often through social media and word-of-mouth advertising. This strategy is especially helpful for brands that are looking to reach audiences outside of their current customer base.
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Why did Decathlon Canada choose to use sport influencer marketing?
Decathlon understands the importance of influencers in their marketing strategy, so they have chosen to use influencers that are active in the sports and fitness communities. They are using this marketing strategy because it provides a strong connection with their target audience and is a cost-effective way to grow their business.
How did Decathlon Canada go about finding the right influencers?
To find the right influencers, Decathlon Canada partnered with Canadian influencers who have an established following. They then utilized these influencers to promote the launch of their new store in Montreal by providing them with a selection of items from the store. The influencers were encouraged to share their thoughts on the products and make a post on social media.
What kind of content did the influencers create?
This post highlights how Decathlon Canada was able to use their own influencers, and influencers from other sports-related companies, to promote the company's products. The company leveraged both athletes and non-athletes by creating content on social media. They also reached out to other brands for help with promotion. The result of these activities is an increase in traffic to the website and a boost in sales.
What were the results of Decathlon Canada's sport influencer marketing campaign?
Sport influencers are a popular way to market athletic brands and products, as they provide authenticity, relatability and trustworthiness that traditional forms of marketing often lack. When the opportunity arose for Decathlon Canada to partner with one of their favourite influencers, Canadian Olympic Gold Medalist in the 1500m race at the Sochi Olympics, Charles Hamelin, they took it. The result: a successful campaign that boosted brand awareness by 20% and increased social media engagement by 25%.
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What lessons can be learned from Decathlon Canada's experience?
Decathlon Canada has a clear understanding of its target audience and is able to reach them with their marketing efforts.
Recognizing influencers in your field can be an effective way to drive traffic to your business.
Building relationships with influencers can have a positive impact on the success of your company.
Working with influencers can be time-consuming, but it is worth the effort if done right as they will likely share their experience with their audience.
Conclusion
Decathlon Canada has taken a unique approach to their marketing strategy by partnering with social influencers in the sport industry. Through these partnerships, Decathlon Canada is able to promote their products to not only an English speaking audience, but an international one as well. By working with influencers in the sport industry, Decathlon is able to reach new audiences and increase awareness for its products.
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