Is It Important To Make Changes To Your Design According To Google?

Majority of new websites that rank in Google’s search results have started to look quite familiar and common to other sites. I’m sure you are understanding what I am trying to communicate.

Often the websites that we look at have a navigation bar at the top of the page (usually having a different color than the rest of the page), a huge carousel of images, a few hidden Google Ads and then if we’re lucky we would be able to find some actual content above the fold.

This kind of page layout isn’t Google-friendly at all and they don’t give priority to websites with this such designs. Now the question is what is its solution? Well, we will see it in the next section of this blog. But before moving ahead I recommend you to explore the official website of SFWPExperts that has grown in popularity for providing quality web design and development services in the past few years. At this Wordpress website design company based in Los Angeles you get all the digital marketing and custom web design solutions under one roof without having to go to different agencies for different purposes.

Let’s make it clear what you need to do to make your website Google-friendly:

Keep your content above the fold

It is important to display your content above the fold because if your visitors don’t see the content first for which they have come to your site, they’ll probably leave your page and your bounce rate will be increased. On most websites that I have come across a huge image carousel is placed at the top and there is no way to see the actual content if you don’t make use of the scroll wheel. It affects the usability of your website and users tend to abandon the page as they have already waited until your website gets fully loaded and even then they haven’t got the information at first sight.
In such a case the bounce rate of websites takes a hit and the website ranking in the search results tends to drop. It happens because the bounce rate analytics for your site are connected to Google's formula that they use while determining the ranking of different websites. In case you don’t know how to organize different elements on your page above the fold, you can ask it from our web design experts. At our Los Angeles web design company we have many professional workers including designers, developers, copywriters, and SEO analysts who make sure that your website looks good, function well, and rank for right keywords.

Make Your Website Compatible For Mobile Devices

Another thing that Google is prioritizing these days is mobile-friendliness of websites. Now you might think that Google is a browser vendor or OS vendor? Actually it’s their search engine and they make any rules that you or other website owners have to follow.

Since the number of mobile users has increased tremendously in the past few years, Google doesn’t want to let them go without getting their business. For example, when you index your website manually with Google these days, they will remind you constantly if they think that your website needs to be more mobile-friendly for online users. Although it is a good thing, you might get annoyed sometimes when they send you website-related notifications. On the other hand it is a positive indication for you to know where improvement is possible and how to implement that improvement through their helpful advice.

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