Ascending product demand owing to the rising consumer awareness regarding the intake of a healthy diet and leading an active lifestyle is expected to drive the market growth over the upcoming years. Growing health consciousness due to increased cases of heart diseases, cancer, and diabetes has resulted in consumers preferring fiber-based food products with added health benefits. This is also estimated to fuel market growth. Moreover, the consumption of dietary fibers lowers the risk of developing various health diseases, such as diabetes, heart disease, Diverticular disease, and constipation. Therefore, high demand for foods rich in fiber, prebiotics, and probiotics in the U.S. will play a key role in driving the market.
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