According to the latest report by IMARC Group, titled "Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026", the global digital video content market size reached a value of US$ 172 Billion in 2020. Digital video content involves TV shows, movies, music videos, advertisements, etc., that are viewed online on various digital platforms. It is one of the most convenient modes of entertainment accessible through smartphones, laptops, smart TVs, tablets, etc. Moreover, the popularity of digital video content also allows brands to launch new products on digital platforms, thereby reaching a wide base of consumers in real-time.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Digital Video Content Market Trends:
The rising internet penetration, along with the increasing popularity of over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu, YouTube, etc., is primarily driving the global market for digital video content. Additionally, the overall reducing cost of digital services, such as Wi-Fi and 4G networks, is also contributing to the market growth. Besides this, an increasing number of individuals are replacing their cable TVs and shifting towards digital video services for entertainment purposes. Furthermore, with the escalating adoption of smartphones and the rising dependence on social media platforms, several marketing agencies are shifting from traditional modes of advertising to digitalized advertisements on social media. Additionally, the growing utilization of live streaming videos for promotional purposes as an affordable marketing solution will continue to strengthen the market growth in the coming years.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Google LLC
- Facebook, Inc.
- Amazon.com, Inc.
- Netflix, Inc.
- Snap Inc.
- Twitter, Inc.
- Apple Inc.
- Hulu LLC
- Youku Tudou, Inc.
Breakup by Business Model:
- Subscription
- Advertising
- Download-to-Own (DTO)
- Others
Breakup by Device:
- Laptop
- Personal Computers (PC)
- Mobile
- Others
Breakup by Type:
- Video-on-Demand (VOD)
- Online Video
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (Germany, France, United Kingdom, Italy, Spain, Others)
- Europe (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter's Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.