Know the strategies of digital marketing
Being able to read-write in English or use a computer for writing or communicating is now part of the basic skills. Now is the time to enhance the digital communication skills of the digital world. For those who want to build a career in business management, especially marketing, it is very important to know digital marketing. But beyond that, if you know the profession of the future, or ‘personal branding’, digital marketing or communication techniques, you will be ahead.
We may be well aware of the use of Facebook and LinkedIn. You can use this time to close the campus and prepare yourself now. In 45 to 90 hours of online training, basic skills in digital marketing can be acquired at home.
I want to learn digital marketing
To learn digital marketing you need to have basic technical concepts or computer skills. Writing, photo editing, graphics software work will come in handy as additional skills. Search engine optimization (SEO) is one of the most important part of digital marketing. Must have good knowledge about SEO. Blogging website WordPress can be practiced with SEO on a daily basis by opening a free website.
Two other important areas of digital marketing are e-mail marketing and social media marketing. You need JavaScript enabled to view it. I want to have a clear idea about what to write in the e-mail, what kind of writing should be done.
To be proficient in social media or social media marketing, it is important to know a few more things. In addition to Facebook, you need to know about running pages or channels on Instagram, YouTube, etc., running paid campaigns, promoting videos and advertising on YouTube. I also want to have a basic idea of content marketing, data and analytics.
But the most important thing is to keep your eyes and ears open to know what is happening in the world of internet. The latest information on the features involved in various fields of digital marketing, including social media, changes in algorithms and any new updates should be constantly sought. For this, sites or forums like TechCrunch can be followed.
Google AdWords, Marketing Platform, Google Display Network and some other marketing tools of Google are quite effective for marketing brands or specific products online. Google has its own online courses that help you get an idea of Google's services.
Digital marketing at home
The website called Facebook Blue Print has many marketing courses using Facebook, which can be done for free. Usually completed in 15 to 50 minutes, there are several such courses available. There is also a system of giving exams at the end of the course along with certification. On the other hand, you can take a free course in Google Skillshop to become proficient in Google's marketing services. Apart from this, there are also opportunities to do various courses on digital marketing from other online platforms like Udemi, Coursera.
Now that the campus is closed, the time can be put to great use by doing these courses online. Three months is enough to acquire fairly good quality skills in digital marketing. This skill can be achieved by giving at least 30 minutes every day, i.e. 45 hours in three months.
Increasing job opportunities
A large market for e-commerce and F-commerce (Facebook based commerce) has now been created in Bangladesh. There are job opportunities to become an entrepreneur yourself or as a digital marketing officer in these online shopping companies. At present, domestic and foreign and multinational companies are very active in social media. Almost all of the organizations that have sales and marketing work have digital marketing work. Small and large organizations have now created some new job opportunities such as social media manager or social media moderator. Apart from this, there are various domestic and foreign job opportunities in this sector as a freelancer sitting at home. And even if you want to be an entrepreneur, this digital marketing skill will come in handy in many ways.