Digital Marketing is so much more than E-Commerce and the only way for someone who is interested to learn about it, is through self-effort and a handful of institutes. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaigns. There are many benefits of digital marketing course-
-Offer digital marketing service as a freelancer: One of the advantages of digital marketing service is that it can be offered remotely. Accordingly, there’s an opportunity to be a freelancer.
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To become an entrepreneur: Fortunately, entrepreneurship is gaining the respect it deserves in developing economies such as India. Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.
-Make money through blogging or affiliate marketing: There are examples of people, who’ve been able to make significant money or build a full-time career in digital marketing. While it requires deep passion and perseverance, it’s not impossible.
Digital Marketing major topics and syllabus-
- SEO- SEO is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing etc. Optimizing web pages is a very vital aspect of digital marketing.
- SEM- SEM Another method of increasing the visibility of webpage is through sponsored placement and advertising. SEM specialists should know how to run PPC campaigns, and how to purchase traffic through paid search listing to maximize visibility of webpage on search engines.
- SMM- SMM is gaining a lot of popularity with social media sites Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of company.
- Email Marketing- As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, auto responders to its subscribers in order to keep them updated with new product/services added or anything worth sharing.
- Mobile Marketing- More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interest. A person needs to be a mobile freak to get into mobile marketing.
- Web Analytics- It is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google analytics gives a great insight into how your website is working.
Apart from these there are other topics also in digital marketing that are PPC, content marketing, Adsense, Affiliated marketing and social media. Duration and fees vary from institute to institute.
