Thanks for your wise words. I notice you didn't once mention engagement - and that's a huge buzzword amongst the marketers I know. I look forward to your next insightful post.
Right now, a trial campaign I helped produce is being market tested. It's a campaign for an app and we think we've found a win-win-win way to get some advertising whitespace in retail spaces that are frequented by potential customers for our app. It's definitely a great time for people who are prepared to think differently.