How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)

in digital •  5 years ago 


Neil Patel ranked number one for one of the most competitive key terms out there in Google. Can you take a guess what it is? It's online marketing and you know what? Guess how much money that one keyword makes me. Little to nothing why because I picked the wrong keyword to rank number one. Hey, everyone, I'm Rey Albert and today I'm gonna share with you how to find the right keywords to rank number one on Google. The first tip I have for you is go putting your competitors URL in SEM rush what sem rush will show you is your most popular pages that your competitors are getting traffic for. This will give you ideas of what your competitors are doing. If your competitors are bigger than you they probably know what they're doing and they're probably going after keywords and traffic that's converting into leads and sales. So you want to make sure you look at their strategy before you come up with your own. Now once you've figured out the most popular pages go take those pages and go put them into ahrefs will show you how many links each of those pages have and you know what the hardest thing is is to build links. So what you want to do is go look for the most popular pages that have the least amount of links that means those are the pages you should be focusing on first. It'll give you ideas on all the keywords that your competitors are ranking for when they don't have a ton of backlinks. That will give you an idea of the ones you should be targeting first because not only will they drive you a lot of traffic but there's the least competitive because you don't have to build backlinks. The second tip I have for you is use Google search console. (Get My Course In the Members Area) did you know that Google gives you a free tool that helps you rank number one and yes it's called Google search console. It breaks down all of your rankings the keywords that your pages are getting traffic for and even the positioning as a page 1 page 2 page 3 the sixth on page one right it breaks down exactly where you're ranking now. The cool part about Google search console is when you dive deep into each of your pages using the search analytics it shows you all of the impressions that you're getting for keywords. If you're on the bottom of the page you want to go after the keepers at your bottom of page one. For it's way easier to rank number one for a keyword that you're already on the first page for versus going after a brand new keyword that you're not even in the top hundred for. Going after a brand new keyword that you're not even the top 100 for is a lot more work than going after one that you're already on the bottom of page one for. What you will see with Google search console is that you rank for a lot of longtail keywords at the bottom of page one that you're not even trying to go after. But yet they drive traffic and they convert visitors into customers. So once you have those keywords you want to look at them. Google search console shows you all these keywords. You want to then go to your landing page and make sure those keywords are in your title tag your Meta Description your heading tag and within the content of your page by doing that you'll slowly start increasing your rankings for those pages that you're at the bottom of page one for. The last if I have for you is for finding amazing keywords is to use Google Trends. It's another free tool by Google. It breaks down keyword traffic from web images news right this breaks on what keywords are climbing in popularity and you want to go after the keywords that aren't popular yet but are climbing for example. Apple has a ton of iPhones, right? I don't know what the next one that they're gonna release but let's say it's the iPhone 100. If they're gonna release the iPhone 100 you want to talk about it before everyone else is talking about it because the moment you're one of the first adopters one of the factors that Google has when it comes to rankings is time. It's hard to outrank older pages, it's not impossible it's just harder so why not be one of the first people to blog about new terms that aren't popular yet. So let's say the iPhone 100 is coming out you could be blogging about it. You can be talking about iPhone 100 cases iPhone 100 apps new features that they have and even if you don't know about it just blog about the ones you do know about and you could even make your own predictions. let's say you don't know anything about the iPhone 100 you could be writing articles about huh here are my 10 predictions for the iPhone 100 even if they're wrong that's okay you're not lying to people as long as you're taking really good educated guesses and providing amazing content. People won't have issues so write about new upcoming keywords because you're not gonna get traffic for them right away but in two-three months or even a year you're gonna be dominating because no one else went after those keywords before. You did, just think about green tea and acai berries and all of those hot crazy nutrition terms yes they're really popular now in their buzz words but back in the day no one was really looking at them and if you're not sure what keywords are up-and-coming just tell me the keyword or link in the comments below using the Google Trends link and I'll tell you if it's a good keyword or a bad keyword. If it's up-and-coming or it's declining that way you're not wasting your time writing articles on stuff that won't be popular so make sure you subscribe to my membership club share it leave a comment below and I'm here to help you succeed.

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