40% plus population in India uses the internet. This means almost 75 crore internet users in one country. Over 24 crore users from India use Instagram. These numbers are mind blowing. 50 crore and more Internet users in India are mobile phone based users. Of these, 20 crore people used internet based e-commerce to buy goods and services worth Rs 7 lakh crores last year.
Let us stop here and absorb the numbers above instead of digging for more numbers. If we see the above data, some trends and possibilities are as clear as night and day.
Three pointers of internet based commerce growth in India
One, the Internet users numbers are huge. Almost 75 crore users. And this is likely to grow because the total population is almost double this.
Two, the mobile based internet users are also likely to grow fast because these are just two thirds of total internet users. Most internet users ultimately shift to mobile usage as well.
Three and most importantly, the e-commerce story is just beginning to unfold. Only 20 crore users have transacted commerce of about Rs 70 lakh crores. So, clearly, the present and future internet users will add up to at least 5 times this value in the next 10 years or less.
Now, that is something too big to miss. E-commerce is very big and is poised to grow multifold, sooner than later.
What is Digital Transformation
In order to be part of this growth story, firms and individuals have to compulsorily transform their operations to conform to the digital parameters. That is to say that, small stores and individual service providers also will have to get onto the digital medium if they have to look for clients or raw material or business or branding or just about anything.
In short, every individual of a firm has to have a digital presence to be able to partake in the e-commerce revolution currently underway. This conversion from a traditional brick and mortar existence to a digitally enabled organization or being is exactly what is digital transformation.
Four simple reasons why Digital Transformation is not an option
One, everyone around you is either already there or is soon going the digital way for either procurement or sale or both, as part of their business.
Two, digital presence does bring efficiency and speed to operations.
Three, scalability is always easier than the brick and mortar model of yesteryears.
Four, it is always easier for your business to be discovered in the digital landscape.
What is the best platform for going digital?
Simple, easy, flexible, and grow as you go kind of a platform should be ideal. For instance, Spaarks app is super easy to onboard. It needs just your name and mobile number. It is based on your location.
You find both sellers and buyers of goods and services there. Most of the platforms are only listing or giving space to sellers. But even sellers need to buy something. Spaarks allows both buyers and sellers of goods and services to play there.
You don’t need a website or knowledge about internet based marketing. Each time you post your offer or requirement (a Spaark), it creates and adds to your business profile. This profile of yours, you can easily share. You can get reviews and converse with each other before transacting.
Another key aspect of this is the ease with which your digital presence is visible to each user in your neighbourhood. Almost all other platforms require lots of followers or friends or marketing for ensuring your visibility. Here no extra efforts are needed to ensure your visibility to other users of the app around you. Of course, others can follow your offers and you can update the same any number of times.
Lastly but most importantly, you do not need to pay anything to be here. Or to use it as much as you need. This is all for free.
Visit: https://www.spaarksweb.com/
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