With digital sales of food and beverages expected to eclipse 20 percent by 2025, the food industry is ripe for disruption.
While only ten percent of brands offer direct-to-consumer e-commerce on-site, there is near-universal distribution across major e-tailers. However, those sites present an increasing challenge as private label brands evolve into formidable competition. With the Amazon acquisition of Whole Foods, food brands face a disruptor whose private labels dominate the site’s food categories, coupled with technology that could be the Lucifer of brand equity: Alexa.
L2's fourth Digital IQ Index: Food 2017 benchmarks the digital performance of 146 brands. For more insights, visit http://bit.ly/2vqxsGS.
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