Digital marketing

01.Digital marketing
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer,phone,tablet,or other device.It can take many forms,including online video,display ads,search engine marketing,paid social ads and social media posts.Digital marketing is often compared to traditional marketing such as magazine ads, billboards,and direct mail.Oddly, television is usually lumped in with traditional marketing.

02.What is Digital Marketing?
The term digital marketing refers to the use of website, apps, mobile device, social media, search engines, and other digital means to promote and sell products and service. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.
Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing also come with its own set of challenges.

03.How Digital Marketing Works
Marketing encompasses a wide range of techniques and media that companies can use to promote their products and service to potential consumers and improve their market share. To be successful, it requires a combination of advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or externally at marketing firms that may serve many different clients. Complains once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the internet gave companies another way to reach consumers and gave rise to digital marketing.

04.Types of Digital Marketing Channels
Digital marketing channels have evolved since 1990s and continue to do so. Here are eight of the most common channels ih use today.

05.Website Marketing
Companies often use their own website as the centerpiece of their digital marketing activities. The most effective websites represent the brand and its products and services in a clear and memorable way. A website today must be fast-loading, mobile-friendly, and easy to navigate.

06.Pay-Per-Click Advertising
Pay-per-click(PPC) advertising enables marketers to reach audiences on news and other website and digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest ,and Facebook and show their ads to people searching terms related to their products or service.

07.Content Marketing
The goal of content marketing is to reach potential customers through the use of written, visual, or video content that interests them. That content is usually published on a wedsite and then promoted through social media, Emil marketing, search engine optimization, or even pay-per-click campaigns. Content marketing attempts to be more subtle than advertising, and the product or service the sponsor is attempting to market may nit be conspicuously highlighted.

08.Email Marketing
Email Marketing is still one of the most effective digital marketing channels, though many people associate it with spam and treat such messages accordingly. Many digital marketers use their other digital marketing channels to collect names for their lists. Then, through email marketing, they try to turn those leads into customers.

09.Social Media Marketing
The primary goals of a social media marketing campaign are to build brand awareness and establish trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.

10.Affiliate Marketing
Affiliate Marketing is one of the oldest forms of marketing, and the digital world has given it new life. In affiliate marketing, companies and individual influences promote another company’s products and get a commission every time a sale is made or a fresh lead is added to their list. Many well-known companies, including Amazon, have affiliate programs that pay out millions of dollars to affiliates that help sell their products.

11.Video Marketing
A lot of internet users turn to sites like you tube before making a buying decision, to learn how to do something, to read a review, or just to relax. Marketers can use any of several video marketing platforms, including facebook videos, Instagram, and TikTok, to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.