The government and public health officials have taken forceful action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact, the impact is felt globally.
At the time of a pandemic, the marketing budget is often the first thing to go, but it shouldn’t. At these times, keeping your customers informed and engaged is most important than ever. However, businesses need to design a plan to find new ideas to communicate during this time.
Here is how we can do it.
- Find Alternatives to Live Events switching to webinars
Host a virtual trade show, or a webinar.
Record your speech as a video and share it with everyone who planned to attend.
Invite speakers to record their talk as a video or guest blog post.
Reach out to the media contacts with exclusive announcements you were planning to unveil during a live event.
Engage with social media influencers who will spread the word for you. - Grow your presence through owned media
Pay particular attention to your owned media, be it blogs, emails, or organic SEO.
Keyword research on the top searched terms for your industry and its applications and adds those keywords into the content you put up.
Take advantage of the fact that people are at home and online by keeping them busy through email campaigns. If you don’t already have one, now is a great opportunity to create a strong content marketing plan. - Improve Your Site’s SEO
Find appropriate keywords with good search traffic potential.
Create and advance pages for search engines and users alike.
Make sure your website is reachable to both humans and bots.
Relevant links to be built from other high-quality websites. - Pay-Per-Click (PPC) Advertising may be a Smart Move Right Now for Most of the Companies.
Majority people are in front of their screen, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage.
It’s a great chance to save some money on your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff and CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.
Ensure Your Business is Found Online
We’ve all reduced our travel and are staying indoors. At rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches.
You want customers in your geo region to be able to easily find you online so they turn to you first.
At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.
Another way to boost your local SEO during this time is the importance of adding positive reviews.
During the pandemic, online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time. To provide the right service or product for people during a stressful time like this, when they need it most during this COVID-19 pandemic is likely to be rewarded with a glowing review.Use the current Circumstances to create better offers to attract your customers
Successful marketers move swiftly and adapt to the circumstances. There is a little chance for consumers to want your products at the moment. Hence go ahead create offers that are interesting people in this situation and plan the pricing logically according to the lockdown situation and offer deals as per customer requirements, wants, and needs.Update and Optimize content you’ve already created
There are plenty of reasons your content didn’t do as well as it could have the first go-around. Between publishing times to social reach to targeted keywords, a lot of factors go into what makes a post rewarding when published. The good news is that your existing content can be quickly and easily updated to bring in more traffic, conversions, and even customers.
You need to expand, consolidate, refocus, categorize, and then publish the content to reach your targeted audience. Utilize all this lockdown time to re-optimize your website.
- Use Social Media to stay connected with your customers
People use their social media accounts more than ever during such lockdowns. This is particularly the case if they are scared or uncertain about what is going on around them, during such times social media is one of the most significant forms of communication.
Internet usage has increased dramatically over the last two months. While part of this is people turning to Netflix and the other streaming networks when locked-down, much of it is for communication purposes. And social media is now a preferred form of communication for most people.
People may not be thinking about being close to their hairdresser or taking their car in for a service. They may not be allowed to order a takeaway or go to a bar. But they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services previously.
Do use Social Media platforms to get traffic and encourage more people during this lockdown to use/buy your products by advertising your brand strategically well.