1. Advocate social accountability
Today, more than ever before, consumers rely on trust as the primary factor in deciding whether or not to partner with a business. The trust that consumers place in their businesses is frequently affected by brands that promote social responsibility and decision on important questions, such as respect for employees or sustainable environmental practices. The majority of brands intend to increase their investment in social responsibility by 2022. This is an important marketing strategy to take into consideration.
original source - https://beatifulworldblog.blogspot.com/2022/07/strategies-for-marketing.html
2. Never forget about Inbound Marketing
Inbound marketing is about interacting with customers on the channels they're already using. Utilizing this strategy is based on that "attract, delight, engage" model. This allows you to create content specifically for the various segments of your audience in their specific place on your buyer's path. 80percent of marketers intend to either keep their budget the same or increase their marketing budgets for inbound while 11% believe that it will be their largest expenditure in the coming year. The key to growing a business is increasing awareness among customers which is why inbound marketing is an important marketing strategy for both growing and small companies alike.