Marketing is done through digital mediums like the Internet, search engines, social media, blogs, video channels, websites, and applications, which is known as digital marketing. This is the fastest-growing form of marketing owing to its reach, cost-effectiveness, measurability, and accuracy. It is overtaking all marketing platforms and will soon become the primary form of marketing.
Scope Of Digital Marketing For Business: Businesses in the country are becoming digitally aware, and realizing the potential of digital marketing. Therefore, many of them are investing in digital marketing to have a strong online presence and sell their product and services to potential customers.
Scope Of Digital Marketing For Jobs/Career: Digital marketing has many different aspects like copy, design, technology, social media, marketing, finance, and business development. Therefore, with the growth of digital marketing, all these aspects will also grow. There will be many jobs available in these sub-sectors, and students can make strong long-lasting careers. Most of the jobs in digital marketing also pay really well.