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We track 5 dominant trends in digital marketing for 2018, and how digital marketing certification courses can propel marketers into the big leagues.
Digital marketing is a vast and ever-expanding field, with an unparalleled scope for growth every year. As businesses look to stamp their authority in the digital space, digital marketing has become an exciting and lucrative profession to be in. Enrolling for a digital marketing training programme can hone your skills for this field.
The top 5 trends to watch for in digital marketing for 2018 are:
1 Video content: Videos proved to be a highly engaging medium in 2017, and they are set to continue to grow in popularity this year. In fact, video content proved to be a bigger audience puller than text content worldwide, with users spending more time on videos than on text content. Take a digital marketing certification course that underlines the power of the visual medium and has special modules on it.
2 More inclusive SEO practices: Another good offshoot of including video content in digital marketing practices is that SEO can further drive websites into Google's front page faster if there is a video added to the site. Digital marketers this year should focus on crafting SEO strategies around including more videos in their websites.
3 Capturing micro-moments: Digital marketing experts noticed that in 2017, users were more engaged with 'micro-moments'. These are small snatches of time when users pick up their smartphones to look for specific information (recipes, travel info, sales at their favourite store, etc.) or just to while away a few minutes in between two tasks. These moments are 'intent-specific' and the company's message must be delivered within a limited window of opportunity. A smart digital marketer will understand how to capitalise on branding within a few seconds.
4 Location-based advertising: Many users want to know about events and sales happening in their locality instead of being branded with generic information about faraway events. Digital marketing for 2018 will be more geo-specific, with pop-ups for nearby events showing up at relevant spots.
5 Chattier chatbots. Many businesses today use chatbots, especially in banking, retail and real estate. This year, chatbots are slated to be more intuitive and even help customers make immediate buying decisions by offering purchasing links, instant discounts, etc. The digital marketing training programme you take must account for new technology in chatbots.
Enrolling for the best digital marketing certification courses
Premier institutes in the country are offering digital marketing certification courses that prepare students for a fruitful stint in the vast world of digital marketing. These digital marketing training programmes touch upon all aspects of the subject, from social media to SEO, preparing digital experts for the future.
Look for digital marketing certification courses involving live expert lectures, projects, case discussions, quizzes and real time application of learning. You should be equipped with all the skills and knowledge you need to be able to make a mark as a digital marketer with unique solutions for business.