This is the first time that (Discovery Communication India) which is known for its knowledge and lifestyle channels is foraying into the GEC space.
With Jeet, this is our first entry into the next 120 million households, the mass of the population. Globally, we don't do general entertainment channels but India is unique and rich and this is what it takes to win the masses," Discovery Communication India senior vice president and general manager-South Asia Karan Bajaj Told.
The new channel, which will replace the media firm's Investigation Discovery(ID), will be pay channel with five hours of fresh programming every day, Discovery Jeet will be available in Hindi, Tamil and Telugu,
On 12 of Feb 2018, (Discovery Communication India) officially launch his new channel JEET.