Case study on #displayads
Title: CHEAP FLIGHTS "DRAG DROP AND GO"
Cheapflights Image-Based Search - Drag, Drop and Go helps people find flights for global events and summits.
The case study below illustrates how the travel site got a 95% clickthrough rate to the site with a quirky interactive banner search campaign.
Overview
Cheapflights web banner worked as a flight search tool.
Users dragged the image of the articles on that page to the banner to get the correct ticket.
Engagement rate: 145% higher than the benchmark for other digital campaigns.
CHALLENGE: Business people travel around the world to attend conferences and meetings, experience corporate events, etc.
According to the UK report, 45% of the live music audience were music tourists and there were 9.5 million music tourists in the UK alone.
To target these people, Cheapflights introduced a web banner ad that worked as a simple flight search tool by simply dragging the image of the "articles or blogs" the user reads in the banner to get the correct ticket.
SOLUTION: The functionality was launched in banner ads on Guardian, Telegraph, Mirror and NME.com news websites.
For Lead Generation Services - https://deck7.com/lead-generation-services?utm_source=Niranjan&utm_medium=Steemit
An entrepreneur reading an article or blog about an upcoming event or summit can drag the image to the article or blog, place it in the associated Cheapflights banner ad, and immediately request flight prices for the next summit.
Another example: a tech enthusiast can drag an image of the tech launch event, place it in the site's ad banner, and seamlessly find the best flight price to get to the destination where the event will take place.
After the image is deleted, it is captured and analyzed to determine if the photo represents a conference, event, or summit.
This information or insight is then passed on to ticket sales services, such as Ticketmaster, to find out when and where the next summit or event is.
The Cheapflights API is then used to search for the best flights to that event from the user's location. The flight search results are then returned and displayed in the banner.
Andrew Shelton, General Manager of Cheapflights.co.uk said, "We are taking our 'Smart Search. Made Simple' concept to the next level by bringing our simple flight search to the readers of our media partners."
RESULTS
Engagement rate: 145% higher than the benchmark for other digital campaigns.
92% clicked through to the Cheapflights site.
Conclusion
Business travel is primarily driven by well-optimized business travel management solutions, along with constant innovations in business travel solutions. Business travel companies can benefit greatly if they innovate their marketing strategies and make the most of modern travel technologies. With a perfect blend of email marketing automation and targeted display ads used in their marketing campaigns, marketers can convert their potential prospects into loyal customers as there is always a market for those who can sell.